Prithvi Chakravarty

Demand generation-Work with partners, agencies, publications & co-creators on content collaboration and distribution. ABM- Direct emails, Linkedin in mails and account specific co-marketing content promotions. Performance Marketing: Strategy and execution of awareness & lead generation campaigns. Includes marketing budget projection and allocation with ROI Channels presently involved with: search & display, video ads, Linked-In B2B & META. Growth: CRO on key funnel pages of website + creating specific email sequences sets based on lead stages. Team management + hiring: Defining OKR & KR's for my team comprising 4 members currently. Also, hiring for specific requirements. Early inroads already made: 29% WOW website traffic increase, 14% increase of product & capabilities pillar pages contribution to the overall visitor contribution and 52% increase in search + direct traffic from GTM regions (North America & Canada). 17% reduction in CPL from Shopify App Store. Have already added a new SQL lead generation channel at a $10.4 CAC, the least among all active channels.

Website revamp: Home page content & flow, blog structure, solution & personalization pages. Product Content & distribution: Sales deck, One-pagers, case studies, product demo videos & sales enablement battle cards. Product launch: GTM launch of the PLG product 'Rephrase Studio' including content creation, distribution, and numbers reporting. Demand generation: Heading webinars & LinkedIn live events including topic & guest finalization. ABM- Industry & use-case specific personalized account specific campaigns with research content and masterclass invitations. Partnerships: Managing G2 listing, community discussions and agency partnered events. team handling: Managed a 3 member team overseeing the weekly deliverables into content, social media marketing & marketing operations. Notable achievements: Generated 38 enterprise demos using the marketing playbook I created. Used that for ABM through Linked-In & emails generating an opportunity pipeline of 83k. Made Rephrase Studio the 2nd most up-voted product in its category on 'Product Hunt' for over 3 weeks with a total of 254+ up-votes, 60+ mentions and 273 pre-launch sign-ups. Led inbound marketing influenced revenue to 41% of the new business realized revenue within the first 6 months of the inbound setup. 514 new user sign-ups within the first 7 weeks of going live through various marketing programs.

Performance marketing: Strategy, execution, reporting & optimizing for inorganic channels including Search ads(Google & bing), META, Linkedin, Youtube,TikTok & DV360. User lifecycle marketing: Email sequences on MQL's & free trial leads for sign-ups and dashboard event relaunches respectively. Organic visitor experience/conversions: Gated content promotions and chatbot playbooks. CRO: Execute A/B & multivariate tests on homepages, pillar pages and landing pages to increase click rates, session time and page scroll depth. New business opportunities: partnerships and collaborations with complimentary products & services. Notable achievements: Generated $3.5M sales pipeline for GTM teams @5.4x the budget and a ROAS of ~130%. Led the factors.ai & Drift website visitors project which generated an additional $328K pipeline in a single quarter. Improved PPC campaign landing page conversions by 26% in 2 months. Increased newsletter subscribers by ~21% in 2 months. Increased trial completion rate by ~76% in one quarter. Part of the new business revenue growth team which contributed ~31% in achieving $45M to $68M ARR between Q3'21-Q3'22. Reduced CAC by ~42% in 3 quarters. Headed the G2 partnered revenue acceleration project which contributed to a pipeline of ~$730k.

Positioning & Messaging-Translated product use cases into simple, visually impactful stories for website and content pieces. Sales Enablement: Developed customer facing collateral's, including presentation decks, ebooks, one pager, benchmark reports, whitepapers, case-studies, battlecards, competitor decks, landing pages, interactive tools etc. Product-led demand generation: Built topics and executed webinars, podcasts & linkedin live events to drive product sign-up funnel. Product/feature release collaboration: Worked with PM's and design team to validate use cases, publish reference architectures and build interactive demos. Content creation: For key events and product launches, including blogs, research reports, keynote speeches, video and demo scripts. Product usage & adoption: Regularly monitored user action on dashboard to understand key event launches and drop-offs to enhance UX, improve trial completion and drive TTV. Notable achievements: Made product & feature related pages the top performing pages in terms avg. engagement time & organic demo. Led the Clevertap Engage podcast(production + promotion) which spiked TOFU leads by 206%(downloads) & community growth by ~53%. Part of the Clevertap university project which helped increase product adoption by ~63% & user retention by ~28%. 9 lead magnets + 2 analyst reports I worked on were the most downloaded assets with a combined 500+ leads in 2 successive quarters. Reduced TTV days by 37% in 2 quarters & increased returning visitors login by 68%. Helped increase CTR(demo request) by 2.6x from PPC landing pages.

Responsible for 4 of Route's product stacks which included: Product storytelling: through consistent messaging across websites, collateral, and other marketing initiatives. Enablement : Regularly briefed downstream teams with feature and product benefits, needs-mapping, ICP frameworks, and positioning statements. Partnerships and community building: Executed lead generation programs with solution & network partners along with community workshops with developers. GTM campaigns: Pre, on-launch & post launch planning & execution of product stack releases based on geographies & industries. API integration facilitation: Documented, created knowledge bases & Sandbox videos for easier and faster feature implementation. Notable achievements: Influenced $437K of revenue from India & META regions from opportunities out of 345+ MQL leads. Led the RAPID hackathon initiative with 400+ developer participants. Successfully led the product hunt launch for RCS & WBP with combined 572 new ICP accounts & 1420+ upvotes. Headed listing of WBP on AppExchange as a strategic partnership. Helped reduced on-boarding support tickets by about 56% & improve usage by 37%.

Graduated with a dual specialization.