Prasenjit Basak
@user.2583525
Digital Marketing Manager | Performance Marketing | Fintech & Telecom
Bangalore, India
Prasenjit Basak is an analytical marketing professional with 7+ years of success in performance marketing, digital acquisition, and campaign management across fintech and telecom sectors. He has built affiliate channels from scratch at Lendingkart contributing to 20% of total DM revenue, and led digital transformation projects at Idea Cellular. Holding an MBA from Symbiosis Institute of Digital & Telecom Management and a B.Tech in Electronics & Communication, he combines technical acumen with strategic marketing expertise.
Experience
Digital Marketing Manager
Lendingkart Finance Limited
Built affiliate channel from scratch contributing to 20% of DM's business. Run re-engagement campaigns accounting for 35% of business. Improved conversion rate by ~23% of key landing pages through A/B experiments.
Associate Vice President - Business Development
ViralOps
Led a new SaaS product in Western India market and built a partner network of over 20 five-star properties in 6 months.
Assistant Manager - Digital Sales & Services
Idea Cellular Limited
Developed growth hacks to drive user growth and engagement on Idea's online properties. Managed product portfolio lifecycle, designed retention programs, and led digital transformation projects.
Deputy Manager - U&R Marketing
Tata Teleservices Limited
Managed usage and retention marketing programs for Tata Docomo subscribers.
Business Development Executive
Orient Engineering
Business development executive.
Education
Symbiosis Institute of Digital & Telecom Management
Techno India, Kolkata - Salt Lake Campus
Licenses & Certifications
ITIL V3 Foundation
AXELOS
BCMS Implementation ISO 22301:2012
ISO
Revenue Assurance Foundation
TM Forum