Vivek Kumar
@user.2457656
Assistant Manager (Corporate Strategy) at Lectrix EV
Gurgaon, India
Possess a wealth of experience in the realms of marketing and brand management, showcasing a proven track record in spearheading product development efforts and amplifying brand visibility in highly competitive environments. Functioning as the Assistant Manager in Corporate Strategy at Lectrix EV Pvt. Ltd., tasked with leading strategic initiatives that align with the company's objectives and improve its market positioning.
Experience
Assistant Manager (Corporate Strategy)
Lectrix EV Pvt. Ltd.
Led consumer product analysis to drive strategic improvements and brand identity, managing stakeholder communications for the CEO's office. Spearheaded product analysis and market research for successful launches of BAAS, LXS 2.0, and LXS 3.0. Drove market expansion initiatives, securing a top 10 position in the Electric 2-Wheeler Segment. Managed the UPICON initiative, empowering over 1,000 women and facilitating the delivery of 400+ three-wheelers.
Management Trainee
Think and Learn Pvt. Ltd. (Byju's)
Managed the Aakash Anthe campaign, achieving 25,000 registrations in two months, and led the DSSL initiative with over 70,000 registrations. Oversaw a team of 10 Business Development Executives. Collaborated with marketing teams for school campaigns in Delhi, Haryana, and Uttarakhand.
Sales & Marketing Intern
Tata AIG
Conducted lead generation and client assessments, optimizing insurance policy allocations and analyzing competitor products to enhance sales strategies.
Accounts Intern
My Operator
Handled accounts reconciliation, TDS and GST filings, and client payments, reducing expenses by over Rs 6 lakh through a compensation restructure.
Accounts Executive
Encodez Solutions Pvt. Ltd.
Managed accounts payable and receivable, ensuring timely invoice processing and monthly reconciliations. Prepared financial reports and assisted in budgeting.
Education
IIM Sirmaur
Master of Business Administration
Hansraj College, Delhi University
Bachelor of Commerce (Hons)