Abey Koshy Itty
@user.2555656
Marketing & Growth Lead (SaaS)
Trivandrum, India
Abey Koshy Itty is a dynamic marketing professional with over 4.6 years of experience specializing in SaaS marketing, growth strategy, and product marketing. He has led a cross-functional growth team at Beagle Security, achieving 120% YoY revenue growth and spearheading the go-to-market strategy for the product-led growth model. Abey has been recognized as a Top Contributor to Kerala Police Cyberdome in 2020 and 2021, and holds a B.Tech in Mechanical (Automobile) Engineering from Sree Chitra Thirunal College of Engineering.
Experience
Sr. Product & Content Marketing Manager
Beagle Security
Managed review campaigns for G2 and Capterra, obtaining 130+ customer reviews and securing Leader status in two G2 categories. Represented voice of the customer, influencing 30+ features. Owned and created 50+ marketing assets. Led launch of new API security product line.
Marketing & Growth Lead
Beagle Security
Led a cross-functional growth team of 5, achieving 120% YoY revenue growth. Spearheaded GTM strategy for PLG model. Increased SaaS subscription pricing by 80% for top tier based on data insights, leading to 28% QoQ revenue increase. Introduced reverse trial funnel for PQLs achieving 60%+ conversion rate.
Product & Content Marketing Manager
Beagle Security
Generated insights from 70+ customer interactions to improve product roadmap. Developed product narratives, messaging, and positioning. Led the successful public launch of the SaaS platform as the first marketing hire.