Ankit Chawla

Leading Retention & Engagement for OTTplay - Increased renewal rates by 20% & Increased consumption by 250%. Ownership of the user journeys on Moengage for subscription, engagement & retention driving conversion of 35%. Built a discounting platform with Product and Analytics team to segment the user’s basis their propensity score leading to increase in revenue by 20%. Working collaboratively with Analytics team to build churn probabilistic model to increase Retention % & ARPU by 25%.

Executed marketing strategy with product & research team to provide a verified platform to the Airbnb customers resulting in an increased customer satisfaction.

Responsible for leading & setting-up the CLM framework for SVOD driven model for South Asia (Philippines, Malaysia, Indonesia & India). Designed & Implemented the Offers and Discounting platform for retention of users – Scaling Retention by 120%. Initiated Re-activations and acquisitions campaigns via email, impacting an increase of 45% growth in Open Rates and 35% growth in Click Through Rates.

Managed Central Traffic for Paytm App & responsible for building growth strategies centrally across all categories falling under Recharges & Utilities, Refer & Win, Deals, Credit Cards. Developed and executed a comprehensive growth strategy based on data-driven insights, identifying and resolving bottlenecks across all categories leading to a ~15% growth MOM.

Managed B2C AVOD & SVOD App Marketing for users including Education, Acquisition, Engagement & Retention - Scaled Engagement by 250% & Acquisition by 120%. Performed detailed campaign analysis to improve performance and implemented learnings basis user’s behaviour increased the number of clicks by 40%.

Launched and designed Facebook Faith Hub product and email campaigns in response to COVID-19 to enhance an awareness campaign with conversion of 92%. Collaborated with the product owners to design, define customer journeys and optimize conversion ratios on landing pages, emails and ads by 65%.