Kriti Mehta

Key Result Areas: Business Development & Digital Advertising, Strategic Market Positioning & Marketing, Analytics, Marketing Analytics, Go-To-Market Strategies, Social Media Marketing, Digital Advertising, Content Strategy, Event Marketing, Market Research & Brand Management.

Led the growth marketing vertical, driving a 20% increase in website traffic, which resulted in 50,000 monthly visitors, and a 25% increase in conversion rates, leading to NPV value of $3.2M. Exceeded quarterly KPI targets by $2.5M and achieved a 15% improvement in overall team efficiency; implemented Salesforce CRM system for effective team collaboration and performance tracking. Generated 2,500 high-quality leads with strong buying intent through a variety of channels- webinars, whitepapers, ebooks, podcasts, web content, and technical assets, which resulted in a 30% increase in sales revenue. Leveraged content marketing strategies to engage target audience. Established Innovaccer as a thought leader in the industry by marketing over 40 US National webinars, attracting an attendance of 20,000+ participants and increasing brand recognition by 40%. Secured 150+ meetings within a quarter through the strategic use of organic and paid ads, which resulted in a 35% increase in partnership opportunities and business collaborations. Developed and executed comprehensive 360-degree marketing campaigns targeting healthcare providers and payers on LinkedIn and Facebook, generating return on investment. Led the promotional efforts for HIMSS, the world's most significant healthcare conference, generating 100k+ impressions and 200+ meetings, which resulted in a 25% increase in brand visibility and new business opportunities. Implemented digital marketing strategies for event promotion and lead generation; implemented a lead scoring mechanism in Pardot.

Crafted compelling and educational content for diverse platforms, such as blogs, articles, and social media posts, which led to a 20% surge in website traffic and a 15% expansion in social media followership. Supervised social media strategies across multiple platforms, employing data-driven approaches to elevate engagement by 25% and enhanced click-through rates by 12%. Directed project management efforts, orchestrating cross-functional teams and delivering 10 projects within budget and ahead of schedule, while culminating in a client satisfaction rating of 95%. Executed effective lead generation strategies, leading to a 30% surge in qualified leads and contributing to a 25% growth in overall sales revenue. Delivered exceptional client servicing, guaranteeing high client retention rates and garnering positive feedback from key clients, which resulted in a 15% increase in repeat business. Employed LinkedIn InMail outreach to broaden client networks and create new business opportunities, which led to a 20% rise in client acquisitions within a six-month period. Crafted captivating video/event scripts that efficiently conveyed key messages and stimulated audience engagement, leading to a 15% surge in video views and event attendance.