Kumar Vivek

Gather Information & Prepare Analytics Report for all the Marketing Campaign including SEO OnPage, OffPage, Technical SEO, Email, Organic & Inorganic, SMS, Push etc. Work on Tagging, Create Triggers, Variable & Tag Template. Create Trigger in GTM to track the Goal and Conversion. Get KPI & KRA from Client and work upon it for Analytics & Marketing. Conduct A/B testing within the site to increase conversion and revenue using Adobe Target. Worked on the Reporting using Google Analytics to analyse the visitors' engagement with Analysis Workspace. Collaborated with cross-functional teams to ensure seamless integration of new technologies and solutions with marketing to enhance the visitors and lead flow. Individually work on Performance marketing activity like PPC, LinkedIn Ads, Google Ads to generate leads. Worked on Email workflow & designed the campaign as per personalized users' segmentation and geo targeting based. Worked upon Hubspot leads segmentation, campaign management, workflow setup and reporting.

Discussion with the Client work upon Web Analytics Needs of Customers implement it using Adobe Analytics or Google Analytics. Collaborate with project leadership teams, work in project roadmaps, campaign strategies, and execution calendars, ensuring seamless alignment with business objectives. Work for the requirement of the client related to Digital Marketing, Tracking, Funnel Setup. Work on Trigger and Tags to Track the Goal and Conversion using Google Tag Manager. Set up a tracking mechanism (e.g. event and conversion tracking) on the website and other digital assets such as mobile apps. Set up dashboards and develop models for data presentation to head of departments/clients and suggest recommendations for business performance improvement.

I was primarily involve and handling all the data of digital marketing including web analytics (Adobe/Google Analytics) , marketing database (Adobe Campaign), email reporting, SEO reporting, SMO and display advertising campaigns. Develop and monitor campaign budgets. Prepare accurate reports on our marketing campaigns overall performance using Adobe Analytics. Creating strategies to increase online traffic to the organizations website. Tracking the Goal using GTM and improving the percentages and numbers. Adobe Analytics Reporting and working in analytics, including tag management systems implementing advertising and tracking pixels. Creating Social Media Marketing strategies to create a brand name in Social Media and raise awareness. Improving the user experience on the company's website (Includes design, content and usability). Collecting and evaluating customer feedback data. Identify the latest trends and technologies affecting our industry. Evaluate important metrics that affect our website traffic, service quotas, and target audience. KPI & GTM management of all team member. Was Managing team of two freelance Content writers along with 5 inhouse team.

Developed and manage digital marketing campaigns. Utilize a range of techniques to increase leads through paid search, SEO and Email Marketing. Handle Search Engine Optimization for the Product in terms of onpage and offpage . Prepare GTM(Go To Market) plan and Strategy for Online Marketing of B2B business. Measure KPI of all the activities and decide ROI from all channels. Manage Online Brand and Product Campaign to raise the brand awareness as well as manage redesign of the website to increase the conversion. Setup Lead Generation Events Using Eloqua. Landing Page Targeting, Social Media Channel automation and Email Automation through Eloqua.

Create SEO/SMO Plan. Audit Plan for Website. Websites Optimization & External link building with relevant high quality third party websites and directories. Mentoring People and assigning task. Maintaining PPC(Google Ads & LinkedIn) Campaign.