Ashwin Jayakumar

Owned end-to-end lead generation at Enphase. Handled growth marketing budgets northwards of ~$60,000 (monthly) for India, U.S., EMEA, and Australia. Headed affiliate marketing for India to generate low-cost (33% lower) and high-quality leads (40%). Owned email marketing and life-cycle marketing at Enphase. Spearheaded referral, upgrade, and cross-sell campaign efforts to scale up non-paid leads by 10x. Wrote content and drafted blogs (30+) to educate and nudge customers across the purchase funnel. Owned SFMC and led a team of 4 to deliver critical projects across multiple regions. Strategized and executed marketing campaigns in 40+ countries to generate 900+ leads and generate ~$4 million in revenue. Launched automated messaging via WhatsApp: Enabled promotional messaging and customer query resolution. Led an extensive overhaul of over 40 websites in 7+ languages, focusing on global parity and the user journey.

Led a team to deliver products for multiple clients. Implemented feature requests across domains ranging from ed-tech to e-commerce. Spearheaded a blockchain research team and delivered multiple business use cases for e-commerce clients. Wrote technical content to enhance on-page SEO for topics related to blockchain technologies.

Founding member: Performance Marketing, Center of Excellence. Mapped the end-to-end customer journey as a part of the GTM strategy and launched pilot campaigns in the UK market. Experimented and optimized campaigns on Facebook and Google Ads to generate 7x leads for the Indian market while reducing CAC by 40%. Conceptualized and implemented a content block-based approach for marketing campaign asset creations (landing page, emails) to reduce the go-live date by 33%. Project managed and delivered multiple projects, including lead scoring, automated lead routing, and personalized landing pages/emails. Crafted BRDs, aligned stakeholders, and launched products, including multiple websites, lead generation forms, and automated lead flow into the CRM. Mined data and set up marketing dashboards.