Rachayeta Singla

Leading all marketing and growth initiatives at a YC backed B2B SaaS healthcare company. Worked with CEO and leadership team to devise product messaging and GTM strategies. Set up the marketing function from scratch including website, marketing team, performance marketing, content strategy, events, PR, product marketing, and sales enablement. Key achievements: Conceptualizing and launching the website in 5 months; Setting up performance marketing engine from 0 to ~250 MQLs per month; Creating content roadmap and setting up SEO processes. Recognized by World Women Leadership Congress as a Woman Leader for 2021.

Marketing consultant for WriteForMe, Pacific Ketamine Institute (PKI) and MidSouth Pain Treatment centers. Demand Generation: Setup workflow automation, set up and executed Facebook and Google ad campaigns. Helped bring down cost per lead by 80% and going from 0 to 100 MQLs per month. Content Strategy: Set up content roadmaps. Website design: helped build new website for MidSouth Pain. Operations: Setting up processes and tools including Google Analytics, HubSpot, Google My Business.

Set up and led marketing at a funded B2B SaaS company. Generated 500+ leads in 5 months with average lead-to-MQL ratio of 35%. Website redesign, marketing budget and team planning. Ran lead generation campaigns for partners in the Middle East and acquired new partners. Led Gartner initiative by building analyst relations.

Persona based content marketing including planning and execution of the content calendar. Created and edited the complete website content. Created marketing and sales enablement collateral such as white papers, customer case studies, event brochures, videos, and more. Day to day management of Google AdWords. Set up the marketing automation tool and e-mail marketing process.

Persona based content marketing. Created marketing collateral including white papers, case studies, SlideShare presentations and infographics. Planned and implemented GTM strategy for the DIY Customer Dashboard. Planned and conducted webinars to generate top of the funnel leads. Key achievement: 100% increase in inbound leads per week leading to 40 paying customers.

Developing product strategy and roadmap for Optimimo, an easy to use A/B testing tool for native mobile apps.