DDDeeptanshu Dikshant
@user.25764752
Product Marketing Head at Aven-Sys Consulting
Bengaluru, India
A seasoned Product Marketer specialized in running digital campaigns in sync with GTM strategies. Experienced with all stages of the customer funnel journey to create MQLs, SQLs and finally lead conversions. Well-versed in running paid campaigns with intriguing creative ad-copies, crunchy copywriting and precise targeting of audience as per the ICP on various platforms. Strong background in company branding and sales enablement.
Experience
Product Marketing Head
Aven-Sys Consulting
Manage GTM strategies - owning and executing product marketing by developing product positioning and messaging. Consulting Clients: AWS India, Minfy Technologies, Typeset.io. Work closely with demand generation teams. Improve client acquisition by developing targeted digital-first always-on campaigns. Developing email, webinar, and online marketing programs. Organizing round tables and events for prospect intimacy. Owning the creation of sales tools and collateral (PowerPoint, datasheets, white papers, case studies). Conducting market research and buyer criteria analysis. Creating competitive differentiation content. Executing account-based marketing campaigns. Win/Loss Analysis.
Product Marketing Manager
InfoScalez Technology Pvt. Ltd.
Product: Daily Ninja (acquired by BigBasket in 2019). Develop email, webinar, and online marketing programs. Conduct market research and competitive analysis. Work closely with Business Development and Sales for lead generation to deal closure. Creating case studies, whitepapers, blogs, and thought leadership content. Performing SEO for webpages and blog posts. Handling social media accounts and monthly content calendars. Identifying levers to improve business performance.
Licenses & Certifications
Complete Google Digital Garage
Hubspot Inbound Marketing
Hubspot
SEM Rush and Bing Ads
SEM Rush / Bing
Facebook Business Suite