Default profile banner
Hiral ShahHS

Hiral Shah

@user.2532145

Sr. Growth Marketing Manager at LeadSquared

Bengaluru, India

https://linkedin.com/in/hiral-shah

LeadSquaredS.D School of Commerce - University of Gujarat

Motivated Marketing Manager with over 5 years of experience in driving customer acquisition and growth through strategic campaigns. Expert in sales strategies, data analysis, resource optimization, and cross-functional collaboration to achieve business objectives. Proven track record of scaling business and enhancing ROI.

Experience

Sr. Growth Marketing Manager

LeadSquared

•Jan 2021 - Present•Bengaluru, India

Led the team of SDRs increasing the TAT from 24 hours to 1 hour and increase the qualified pipeline by 40% in 12 months. Managed INR 2 Cr. quarterly budget for channels, optimizing spend for a 25% improvement in ROAS. Implemented advanced targeting and retargeting strategies that reduced CPA by 16%, while increasing conversion rates by 17%. Increased lead to closure conversion by 3.5 times. Increased lead pipeline by 30%. Increased conversions through Account Based Marketing. Demand generation through listing sites, vendors, and partners. Implementing different channels for next phase of growth.

Manager International Sales

upGrad

•Oct 2018 - Dec 2020•Mumbai, India

Managed team 20 Admission Counsellor achieving quarterly sales of INR 50 Cr. Prepare sales reports and strategy recommendations. Regular feedback to marketing team based on team interactions with customers.

Program Manager

Rustomjee Academy for Global Careers

•Apr 2017 - Apr 2018•Mumbai, India

Looked after two vocational centres (Dahanu and Thane). Facilitated curriculum and counselled students and parents. Created marketing, admission and placement strategies. Initiated E-Learning program and MNC tie-ups for skilling their workforce. Set up panel for developing growth strategies-RAGC Skill Collegium.

Program Manager

Teach For India

•Jun 2015 - Mar 2017•Ahmedabad, India

Enrolled 130 students and taught them in Kakaria Public School. Hired and supervised 5 teachers. Managed finances and sponsorships for events and community engagements. Initiated parents training program (UDAAN). Initiated private mid-day meal and health check-up programme.

Education

S.D School of Commerce - University of Gujarat

P.G.D.I.F.A

Jan 2015

B.K.M.I.B. A University of Ahmedabad

B.B.A

Jan 2014

Skills

LinkedIn Ads
Google Ads
Retargeting
ROAS Optimization
Campaign Management
Cross Function Collaboration
Pipeline Optimization
ABM
Data Analysis
Lead Management
Sales Development
CRM
Team Management
Project Management
Negotiation
Training
Factors.ai
LeadSquared
Salesforce
Zoom Info
Six Sense
Reply.io
SEM Rush
Gartner
G2
Zapier