Abhishek Tiwari

Collaborate with the marketing team to develop a comprehensive digital marketing strategy aligned with the different stages of the marketing funnel. Analyze market trends, customer behavior, and competitor activities to identify strategic opportunities. Utilize data and insights to segment the target audience based on demographics, behaviors, interests, and preferences. Create tailored messages and content for each audience segment. Map out the customer journey through the marketing funnel, identifying touchpoints and interactions at each stage. Develop strategies for increasing brand visibility and awareness through channels such as social media, content marketing, influencer collaborations, and display advertising. Monitor metrics like impressions, reach, and engagement to gauge the effectiveness of awareness campaigns.

Collaborating closely with prominent companies such as Amazon, Zoho, Meta, Etsy, Walmart, TikTok, eBay, I had the unique opportunity to work with their product teams as an external Point of Contact (POC). My role encompassed promoting automated marketing solutions. Serving as a visualizer for the graphic content and motion graphics team, I provided them with essential elements like narratives, goals, key performance indicators (KPIs), brand guidelines, and innovative ideas. Partnering with the product management team, I effectively presented all value propositions to the target audience. Orchestrating seamless app installations through social media and other third-party channels. Strategizing the social media calendar, tone, and narrative. Crafting buyer personas, refining value propositions, preparing analytical reports, and creating impactful product presentations. Executing strategic media planning for Meta ads and implementing strategies for conversion rate optimization.

Designed and implemented social media strategies to align with business goals. Developed marketing content such as blogs, promotional materials, and advertisements for social media. Monitored online presence of company's brand to engage with users and strengthen customer relationships. Increased customer engagement through social media. Analyzed and reported social media and online marketing campaign results. Managed relationships with third-party vendors and suppliers. Managing google ads and facebook ad campaigns. Suggested and implemented new features to develop brand awareness. Developed and implemented tracking systems to measure results of posts and campaigns.

Directed traffic growth strategies, SEO, content distribution, email marketing and trackbacks. Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data. Developed and executed multiple print and digital marketing efforts to enhance brand visibility. Leveraged MailChimp and AWeber to implement email campaigns and monitor performance. Implemented weekly promotional and editorial strategies to improve customer engagement across channels. Increased brand awareness through creation and management of social media channels. Utilized Google Analytics to set up, monitor and analyze content success.