Tarun is a seasoned T-shaped marketer with over 11 years of expertise in demand generation and market capture. He specializes in digital strategies, go-to-market execution, and growth hacking across Fintech, B2B, SaaS, and Edtech industries. He has a proven track record of spearheading digital marketing functions, managing global expansion, and achieving significant milestones, including generating $10 million in Annual Recurring Revenue (ARR).
Experience
Digital Marketing Executive
Edureka
Increased leads by 2x through Affiliate and Media Buying, boosting conversions by 10%. Reduced CPC and CPM significantly by remodeling marketing campaigns. Helped the business grow 100x Quarter-over-Quarter (QoQ).
Online Marketing Manager
Simplilearn
Digital Marketing Lead
MoEngage
Spearheaded digital marketing efforts, developing Go-To-Market strategies for enterprise to SMB clientele. Successfully increased conversion rates from 6% to 20% and achieved 100% growth in organic traffic. Implemented MoEngage and designed user journeys to facilitate seamless customer onboarding.
Digital Marketing Lead
Toprankers
Responsible for online marketing of the certification training business. Increased lead volume by 2X by adding new channels and scaled the business globally. Developed strategies for customer retention and re-engagement, and improved the mobile app UI/UX, achieving 60K downloads in one month.
Senior Marketing Manager
Hubilo
Managed the digital marketing function, overseeing global inbound lead generation and geographical expansion into APAC, ME, US, and UK. Achieved $10 million ARR and managed an annual budget of $900,000 across paid channels. Utilized HubSpot for lead management and implemented personalized website experiences.
Education
MSRIM
PGDBM
Marketing
DAVV
B.B.A
Marketing
Chinmaya Vidyalaya
X & XII
CBSE Board