MSManu Sankar is a seasoned growth marketer adept at transforming data into actionable strategies across B2B, B2C, and D2C landscapes. His expertise includes developing comprehensive growth strategies using digital marketing, CRO, and tailored SEO efforts. He helps brands attract high-intent traffic and generate qualified leads by leveraging social media and paid channels.
Experience
Founder & Chief Growth Strategist
Whitecrows l
Led a cross-functional growth and analytics team serving B2B, B2C, and D2C brands. Created various high-engaging CRO activities such as web personalizations and chat flows. Implemented successful A/B testing, increasing high-ticket B2B client lead numbers by over 119%. Managed customer engagement and retention through WhatsApp, email, and web automation. Delivered comprehensive monthly dashboards and executed award-winning social media automation campaigns for major brands. Collaborated closely with Social Media Marketing, Retention and Remarketing, Branding, and Category teams to deliver data-driven insights and enable growth initiatives. Negotiated with vendors to secure cost-effective marketing tools and services, saving the company over $100k annually.
Growth Marketing Manager
Schbang l
Worked with various startups helping them from 0-1 journey. Optimised Shopify website product listing, image tagging and optimisation. Executed PPC and Organic strategies for acquisitions and retention. Developed and implemented organic growth strategies for increasing website visitors and social media followers.
Head of Marketing
Mckayne Tecnologies l
Education
KMEA Engineering College
B.tech
ECE
Bhavan's Vidhya Mandhir
12th