Shubham Srivastava

Market Research: Conducted thorough market research to identify trends and customer preferences, providing actionable insights for strategic planning. Campaign Management: Developed and managed multi-channel campaigns, optimizing for ACOS and ROAS to drive product promotion and achieve high CTR and CVR. Budget Optimization: Strategically managed marketing budgets to maximize reach and engagement, in marketplaces especially Amazon and Flipkart PPC campaigns, resulting in a 35% increase in ROI. Strategic Planning: Develop and implement a comprehensive strategy for the product category, aligning with overall business objectives. Product Selection: Identify and source products that align with the category strategy, ensuring they meet customer needs and market trend. Pricing Strategy: Develop pricing strategies that are competitive yet profitable, considering factors like market demand, competition, and cost structures.

Exceeded sales targets: Consistently achieved sales numbers contributing to a 1cr+ in overall revenue. Client Engagement: Regularly engage with clients to understand their needs, gather feedback, and ensure MyGate’s services meet or exceed their expectations. Client Onboarding: Oversee the onboarding process for new key accounts, ensuring a smooth transition and setup of MyGate’s services. Collaborated with product, marketing, and customer support teams to ensure seamless service delivery and alignment with client objectives.

Managed multiple categories contributing to a program business of 8+ Cr. Budget Management: Strategically created and managed budgets to optimize brand reach, engagement, and ROI across all campaigns. Campaign Execution: Developed and executed targeted marketing and advertising campaigns to ensure brand consistency and maximize customer engagement. Data Analysis: Compiled product and customer data to generate accurate profit projections, aiding in strategic decision-making. Stakeholder Collaboration: Partnered with stakeholders to assist in inventory and budget planning, ensuring optimal stock levels and financial planning. Developed, executed, and optimized Amazon PPC campaigns and expertise in Amazon Seller Centre. Goal Setting: Set and monitor sales and performance goals for key accounts, ensuring they align with overall company objectives.