Shivangi Awasthi

Strategized and created media assets for Yubi and its integrated 7+ brands, leading campaigns like #LeverageIndia and #BudgetBard, achieving a 30% increase in engagement from the previous quarter. Managed proactive PR for Yubi and Aspero, including press releases and outreach, securing 30+ media placements and enhancing brand credibility. Independently created assets for Yubi Credit Market, boosting website traffic by 11% and improving user engagement metrics by 8%. Managed media relations and communication touchpoints, including HR events, resulting in a 30% increase in positive media coverage and a 10% improvement in internal communication efficiency. Developed the FutureUplift brand, handling IVRs, SMS, surveys, website content, and marketing assets. Contributed to demand generation by optimizing email and WhatsApp campaigns, achieving an average open rate of 21%, a 5% click-through rate, and generating 50+ leads from four email blasts.

Crafted a comprehensive content strategy across website, social media, and in-app messaging, resulting in a 25% increase in app visits within 3 months and 15% improvement in push notification engagement. Led 10+ live events and corporate drives, boosting app downloads by 18%. Managed communications with influencers, ad agencies, and media, achieving a 30% increase in brand awareness. Developed and executed content strategies covering financial education and investment tips, leading to a 35% growth in social media followers and a 21% increase in content shares. Implemented KPIs and performance metrics for the content marketing team, contributing to a 25% reduction in turnaround times.

Optimized content for SEO, achieving an 11% improvement in organic search rankings and a 17% increase in CTR, contributing to a 20% rise in website conversions within 8 months. Developed content strategies for clients like IKEA, Adidas, 6th Street, Mudra, YouComm, Asian Development Bank, increasing client engagement and lead generation by 18%. Produced digital transformation case studies and website client brand portfolios. Created 250+ assets including blogs, website copy, whitepapers, eBooks, and social media properties boosting website visits by 9%.

Worked with product managers, product marketing, and engineers to produce and maintain content including Project Campaigns, Case Studies, website content, blogs and articles, Integration Guides, API Developer Guides, in-platform documentation. Designed content for a variety of audiences, from non-technical end-users to programmers, system administrators, and integrators. Operated team policies and procedures, proofreading, content editing, branding campaigns and social media pages.

Internship. Developed lists of qualified candidates for corporate hiring managers. Recruited and screened qualified potential employees. Tracked various statistics and kept detailed records to support human resources department. Posted positions through approved recruitment channels. Analyzed Performance management and staff engagement issues.

Internship. Generated sponsorships with related and partnering entities to enhance marketing objectives. Organized sales events and meetings for wealth management projects for PNB Metlife endowment promotions. Managed Social media campaigns through different blogs for travel and tourism.

Internship. Educated unprivileged students and created massive proceedings for Health camps. Drove LGBTQIA+ awareness camps. Managed NGO promotions on website, social media and blogs.

Provided primary customer support to internal and external customers in a fast-paced environment. Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs. Educated customers on promotions to enhance service sales.