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Jacob KoshyJK

Jacob Koshy

@user.2445977

Marketing Lead at Zeda.io

Bangalore, India

https://linkedin.com/in/jacobpkoshy/

Zeda.io

Experienced SaaS Marketing Leader skilled in brand building and demand generation through content, community, and storytelling. I've set up marketing functions from scratch to scale, mentoring and growing my team along the way. An innovative thinker, always seeking unconventional approaches to fuel growth.

Experience

Marketing Lead

Zeda.io

Full-time•Mar 2021 - Feb 2023

Joined as a founding member to lead the marketing team. Hired a team of smart marketers. Strategized GTM and marketing engine. Grew social following of 30,000+ product managers across platforms. Helped define brand identity and product positioning. Organized in-person ProductCafe events. Ideated ProductHunt launches that made it to #1 product of the day.

Marketing Manager / Content Lead

PromptCloud

Full-time•Mar 2016 - Jan 2020

Led a successful marketing team, generating a steady pipeline of inbound leads through content and social. Developed the product marketing function. Conducted user research to enhance product experience.

Founder

Techsive

Full-time•Jan 2013 - Oct 2015

Grew a monthly traffic of 12k sessions within a year. Generated revenue through Amazon associates program primarily from the USA. The project was acquired by a marketing agency based in Europe.

Skills

Content Marketing
Branding
Product Marketing
Marketing Strategy
Demand Generation
Community Building
Social Media Marketing
Go-to-Market Strategy
User Research
Thought Leadership