Aushmin Lodh

Managed & implemented SEO strategies, Generated 10000+ organic customers with revenue of 8K$ - 10K$ per month. Assisting the business development team in developing proposals within the marketing segment. Executing social media strategies to increase web presence.

Build and lead digital marketing P&L, including research, budget planning/allocation, campaign performance and customer acquisition cost, LTV (Increased P&L by 80%) & Brand Exposure. Plan & Execute Marketing Campaigns (FB, G-Ads, Affiliates, Retargeting, P-Max), SEO/SEM, influencer, email, social media and display advertising campaigns. Managed a monthly budget of 70,000 USD for product sales across various channels, reduced Cost per Transaction by 60%.

Executing Online Campaigns (FB, G-Ads, Affiliates, Retargeting) - Managed a monthly budget 300K USD Budget. Worked on App localization and increased app retention by 12%. Gaining a deep understanding of end-users through research and analytics.

Complete understanding for Vernacular Ads & App Localization (India, Brazil & Indonesia). 100+ product suggestions to achieve product goals. Increased retention from 10 to 22%. Managed $25K daily marketing budget, and generated 90 Million+ Installs. Improved app rating from 4.2 to 4.6.

Led Google & FB Ads for global user acquisition, achieving 17.8M monthly installs at 10% CTR. Delivered 350M+ global installs across 70+ apps in 2 years, spending $6M+ and achieving an overall profit of 280%+. Executed ASO strategies with Performance Marketing across various verticals, boosting organic installs from 12% to 55%. Collaborated with data science team to create LTV/CAC analysis system for 100+ apps.

Own consumer/user traffic, product sales and revenue growth based on user LTV. Increased ROAS by 185%. Analytics: Market Research, Consumer Insights, Competitive landscape, Business Intelligence. Managing 25-30 people with a monthly budget of 600K USD.

Developed comprehensive growth plans and growth forecast for India & USA. Led highly successful Google & Facebook CPM ROI campaigns for top-tier influencers. Optimized Google & Facebook Pmax, Retargeting, Lookalike & conversational AI chat-bot campaigns for renowned brands (e.g., Walmart, Disney, Oppo, Vivo, Puma, McDonald’s, HBO etc) and achieving a 60% increase in company ROI. Managed a monthly budget of 1 million USD while overseeing a team of 5.

Speed IT Scholarship by IIIT, AIR-22