Sumit Kaur

Led the development and implementation of comprehensive marketing strategies resulting in a 20% increase in Lead management and a 15% growth in sales within the first year. Successfully launched and managed multiple cross-channel digital marketing campaigns. Integrated numerous sales-driven applications with Salesforce and built workflows.

Automate Lead lifecycle within Salesforce. Evaluate all new tool and system requests. Analyze the business requirements given on change requests and deploy them as required in Salesforce, Salesloft etc.

Developed and executed targeted marketing campaigns, resulting in a 25% increase in lead generation. Worked on the Partner portal, modifying the Deal reg UI, resulting in a 45% increase in deal registration. Collaborated with sales teams to create effective sales collateral.

Acquire data from secondary data sources and maintain the database by creating dashboards and pivot tables in Excel. Develop and maintain campaigns. Create monthly performance reports for all digital marketing campaigns.

Maintain data hygiene within Salesforce. Create marketing initiatives in Marketo. Create, modify, and test campaign components like forms, landing pages, and emails. Manage Lead Quality, Lead Scoring and Lead Routing in Marketo.