SHAISTA HAQUE
@shaistahaque
Global Marketing Manager – Products & Services
Noida, Uttar Pradesh
SHAISTA HAQUE is a seasoned marketing leader with over 11 years of experience, specializing in BFSI and B2B SaaS sectors. She has a proven track record of spearheading growth by executing transformative Go-To-Market strategies and developing powerful branding initiatives. Her expertise includes managing digital marketing, content strategy, and cultivating strategic partnerships to drive substantial business impact.
Experience
Global Marketing Manager – Products & Services
Leading marketing initiatives, focusing on product and service growth, and managing strategic market expansion.
GTM Planning & Execution
Executing Go-To-Market strategies with partners across UAE, USA, Caribbean, and India, and preparing annual Partner and Channel Marketing Plans.
Marketing Communications
Designing and managing corporate communication, building brand image, and organizing product awareness campaigns.
Digital Marketing
Crafting and executing digital marketing strategies, including SEO campaigns, paid media optimization, and generating qualified leads.
Business Consultant
Providing marketing and demand generation consulting services.
Brand Management
Acting as brand custodian for the organization's go-to-market strategy across all verticals and developing powerful branding initiatives.
Product and Services Marketing
Interacting with clientele to ascertain needs and recommend solutions, and coordinating with Business Development teams in creating proposals and presentations.
Sales & Marketing Executive
Cadbury India Pvt. Ltd.
Sales and marketing role focusing on sales and promotional activities.
Market Research and Sales & Marketing
Times Jobs
Assisting with market research and sales and marketing activities.
Education
IILM Institute for Higher Education
PGDM
Patna Women’s College
Bachelor in Commerce