Garima Sirohi

Leading a high-performing team in promoting a vast product portfolio of 12,000 products and 700,000 variants. Developed and executed comprehensive digital marketing campaigns across various channels, including web, SEO/SEM, email marketing, social media, and display advertising. Analyzed campaign performance (ROI and KPIs) to identify trends and optimize spend and results. Spearheaded creative digital growth strategies to maximize reach and engagement.

Developing Strategic Road Map (Long Range Plan / Tactical) for the category and group of brands, including Annual Marketing Plans. Creating full 360-go-to market plans, content roadmaps, and overseeing the creation of tools. Managing all corporate marketing functions with a budget of $1M, including brand management, product launch, Advertising, Digital Marketing, marketing collateral, and events. Received Best Individual Performance Award for launching & increasing Brand Awareness of New Brand ZMARTBUILD in India Market in Dec’22.

Planning, budgeting & pipelining of various marketing activities and events. Developed new client acquisition strategies for sales team, increasing active clients by 50% within three years. Increased Market visibility and awareness of Brand-Mikasa by 100%.

Coordinated with local vendors to customize Brand Creatives. Execution of BTL marketing activities for the channel partners. Managed the budget of the marketing department.