Kajal Jaiswal

Leading marketing for study abroad, immigration, and visa services, aligned with company objectives. Reporting directly to the CEO and CMO, ensuring strategic alignment. Managing brand consistency and executing strategies to boost market presence and reputation. Developing marketing strategies to enhance visibility and generate leads. Leading a 20-member team across SEO, PPC, social media, design, and content. Executing data-driven lead generation campaigns to maximize ROI. Managing marketing budgets to ensure cost-effective resource allocation. Building strong stakeholder relationships for seamless campaign execution. Collaborating with branches to ensure unified marketing efforts.

Progressed from Digital Marketing Executive to Assistant Manager, Global Marketing Manager, Global Campaign Manager, and finally Senior Global Campaign Manager. Reporting directly to the Global Marketing Director. Independently managed global markets including the UK, Australia, New Zealand, Ireland, and Canada. Collaborated with teams across functions such as Marketing, Design, and Sales to align social media and digital marketing efforts. Utilized data-driven insights to monitor and analyze KPIs. Managed a team of over 30 individuals. Worked closely with global offices to ensure consistency in messaging and execution.

Create Pay Per Click Marketing Campaign. Test and analyze the performance of PPC campaign to determine efficiency and effectiveness. Optimize marketing campaign for the best performance based on report. Manage budget to stay within limits and avoid overspending.

Expertise in keyword research, planning, and optimization through website and competitor analysis. Skilled in social media optimization (SMO) to boost online presence. Proficient in Google Maps and business page creation for local SEO. Experience in Web 2.0 platforms to enhance analytics and engagement. Hands-on experience with blog commenting and securing published backlinks.