MASHKOOR ALI

Developed and implemented cross-platform social media strategies (Meta, Instagram, LinkedIn, Twitter) resulting in increase in engagement and growth in followers. Managed social media content calendars and coordinated with marketing teams to ensure brand consistency, leading to a 25% increase in reach and user engagement. Optimized Meta Ads campaigns, reducing CPC and increasing CTR, leading to higher conversion rates and improved ROI. Improved website performance by conducting regular audits with Screaming Frog and UberSuggest to ensure proper indexing and fix errors.

Spearheaded link-building and outreach efforts, increasing domain authority (DA) through high-quality backlink acquisition. Analyzed and reported on SEO performance metrics (Google Analytics, Search Console), providing insights to marketing teams to refine strategies. Analyzed social media metrics using Meta Insights and Google Analytics, providing actionable insights to stakeholders and improving strategy effectiveness.

Implemented local SEO strategies for international clients, driving increase in local search traffic and improving Google My Business rankings. Optimize website content and structure for improved search engine rankings for B2B, B2C & SAAS companies. Led on-page, off-page, and technical SEO strategies, resulting in a increase in organic traffic improvement in SERP rankings within six months. Conducted comprehensive keyword research and analysis using tools Google Keyword Planner etc., driving a increase in relevant search queries.