Seema Sultana

Supervising expenditure to ensure optimal resource allocation and providing comprehensive reports to stakeholders. Regularly evaluating the performance of affiliate and direct partnerships utilizing key performance indicators such as conversion rates, click-through rates, and event funnel rates. Enhancing campaign efficiency through data-driven insights.

Successfully onboarded and managed various supply channels including DSPs, SDK partners, affiliates (both incentivized and non-incentivized), in-app inventories, and OEMs. Overseeing the entire ad supply process, encompassing managing supply sources, campaign optimization, budget management, and ensuring high-quality traffic. Overlooking the campaign performance and optimizing the client campaign for the maximum quality performance.

Identifying promising supply channels based on inventory criteria, evaluating their partnership viability, and consistently updating stakeholders on growth metrics. Cultivating strong partnerships with key collaborators like Shareit, Vivo, OPPO, Xiaomi, and Snaptube by fostering open communication, promptly addressing concerns, and fostering effective collaboration.

Leveraging tools such as HubSpot, Lusha, and Mr. E for lead generation, reaching out to potential clients via cold calls and emails to introduce CloudPort's SaaS product for cloud cost optimization. Leading client calls, and facilitating product demonstrations to showcase how the tools optimize cloud costs across multiple platforms including AWS, Azure, GCP, and in-house cloud services.