Adil Langoo
@user.2500360
Growth Marketing Manager
Bengaluru, Karnataka, India
Adil Langoo is an adept storyteller and data-driven marketing expert with 10+ years of experience in performance marketing, campaign strategy, customer acquisition, organic growth, and revenue generation. He has overseen monthly marketing budgets of up to $5 million, driving 83% of total company revenue, and has led teams and agencies across North America, APAC, Europe, and MENA. Adil has a strong track record of reducing CAC by up to 37% and generating additional revenue exceeding $57.5 million through innovative multi-touch attribution and localisation strategies.
Experience
Growth Marketing Manager
MPOWER Financing
Spearheading all marketing and growth initiatives driving significant customer acquisition, retention, and revenue growth with data-driven strategies. Working with C-level executives to craft a global customer acquisition framework. Reduced CAC by 37% and generating additional revenue of $57.5 million. Conceptualized and implemented scalable online marketing campaigns resulting in 32% increase in ROI and 39% increase in new customer. Spearheaded multi-touch attribution model development using first-party cookies and GA4, improving conversion rate by 18%. Oversaw monthly budget of $5 million, instrumental in driving 83% of total company revenue. Led team of 9 members and 4 agencies.
Senior Manager Digital Marketing
Rehlat
Spearheaded marketing campaigns for customer acquisition and retention across web and mobile app in MENA region. Increased customer acquisition 2.5x by diversifying marketing mix. Boosted mobile app activation by 3X resulting in $5 million monthly revenue. Enhanced CVR by 15% through A/B and multivariate testing. Owned 360 marketing campaigns and go-to-market strategies to expand in new countries.
Digital Marketing Manager
Student.com
Developed marketing strategy for PPC campaigns across Google, Bing, Facebook, Criteo, and Apple Search Ads, increasing users by 33% in a year. Reduced CAC by 28% using advanced layering techniques. Created automated reporting dashboards using SQL and Google Data Studio. Designed and launched periodic experiments improving revenue generation by $10 million.
Digital Marketing Manager
Evenzhub (E.V.H. Technologies)
Acquired organic traffic of 50K users per month within 6 months by implementing SEO best practices. Analyzed consumer data identifying trends and executing demand-gen campaigns resulting in 27% growth in MQLs. Elevated lead conversion by 35% through Email Marketing, automation, and nurturing campaigns.
Digital Marketing Consultant
A.Y. Strategy
Managed SEM, SEO, media plans, brand campaigns along P&L reporting and budget management for 3 global clients. Developed A/B testing framework resulting in 15% increase in CVR. Developed remarketing campaigns using Google Ads and Facebook achieving 5X revenue growth. Strategized and managed influencer partnerships, affiliate programs, PR activities, and brand campaigns.
Digital Marketing Manager
INSPIRE ME Global
Managed demand generation using social media channels, Google ads, email marketing and organic marketing. Achieved 125% expansion of B2B customer acquisition over 3 years through SEM, SEO, and mobile-first strategies. Increased B2C customers 1.25x by using remarketing and lookalikes in Facebook and Google Ads.
Education
International Islamic University of Malaysia
MBA
Top 500 university