Ankita Dwivedi

Led brand strategy and creative direction across digital, social, web, print, and video platforms to establish consistent global brand presence. Executed digital marketing initiatives including social media campaigns, Google Ads, and SEO/SEM. Spearheaded development and implementation of CRM system 'Kamra.com'. Managed website development and WordPress optimization. Directed global product launch campaigns and content creation. Mentored cross-functional teams while collaborating with U.S.-based leadership.

Collaborated with product and sales teams to refine positioning, messaging, and GTM assets. Created multi-channel content strategies supporting brand awareness and lead nurturing. Developed high-converting product collateral achieving 30% lift in MQL-to-SQL conversion. Implemented data-driven decision-making processes for multiple business entities. Launched targeted ABM and lifecycle campaigns using HubSpot, generating 25% increase in demo bookings. Built strategic alliances with MagicBricks, 99acres, and Housing.com.

Researched and analyzed 11,000+ applications to provide strategic insights. Devised business plans identifying growth opportunities. Improved employee engagement by 12% through strategic internal communication initiatives. Boosted website traffic by 23% through SEO optimization and user experience improvements. Drove CDP adoption across cross-functional teams. Partnered with marketing, data science, and IT teams to define strategic CDP use cases.

Built and maintained relationships with 500+ key OTA accounts including Booking.com, Expedia, Airbnb, and Vrbo. Extracted and interpreted data patterns across 150 data points for Listing Engagement Optimization Project. Assisted in developing new products for OTA industry, increasing market share by 11%.

Transformed corporate website UI/UX and optimized campaign performance across social media platforms. Boosted brand awareness while managing internal and external marketing campaigns. Championed data-driven marketing initiatives leveraging CDP for personalization across Salesforce Marketing Cloud.

Spearheaded client presentations and business pitches including marketing strategy and data visualization. Pioneered pricing strategies across 35 categories. Devised comprehensive business strategies including digital, print, advertising, and social media. Designed and launched new website with UI/UX design and production specifications.

Formulated Dealer Management Systems for 138 dealerships. Achieved liquidation worth ₹3Cr with dealer partnerships; boosted VD to Sold ratio from 8% to 21%. Led 50+ direct reports, aligning product, marketing, and operations teams. Streamlined processes reducing Turn Around Time (TAT) by 50%.