Saptarshi Dutta

Managed accounts in Bangladesh, Hong Kong, Nepal, Sri Lanka, and Thailand regions. Developed go-to-market (GTM) strategies to enter new markets. Identified partnership opportunities and built partnerships in these regions. Pitched multiple LCS clients on Performance Marketing, Branding, SEO, SMM Services, and other solutions. Managed client engagement and served as an escalation point of contact for a smooth onboarding process. Created Standard Operating Procedures (SOPs) for remote work and demonstrated agency value addition through past learnings and proprietary tools. Led operational sales processes for new business opportunities in North India. Helped clients achieve digital goals on earned, paid, and owned media, informed by data and technology. Ensured holistic solutions addressing bottlenecks, improvements, optimization strategies, and measurable impacts. Developed a deep understanding of media mix, audience targeting, user journeys, and consumer sentiments. Established clear expectations regarding agency operational framework, team structure, and commercial plans. Led the Pre-Sales team to streamline processes across the sales funnel. Collaborated with Regional Heads and Pursuit Owners to convert opportunities in various regions. Coordinated with internal stakeholders to create tailored solutions for clients. Assisted with contract reviews and client onboarding processes. Tracked and analyzed key metrics, including pipeline growth, win/loss rates, and quota attainment.