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Rachna Sharma

@rachnasharma

Digital Marketing Specialist

Delhi

https://www.linkedin.com/in/rachnasharma23/

Dekhke.comGreat Lakes Executive Learning

Leveraging 7.5 years of Digital Marketing expertise, Rachna specializes in delivering impactful campaigns and optimizing social media strategies. She ensures organizations gain heightened brand visibility, audience engagement, and market dominance.

Experience

Digital Marketing Executive

Dekhke.com

May 2001 - Dec 2001Gurgaon

Drove e-commerce website traffic growth, resulting in an increase in website visitors and a rise in sales revenue. Elevated brand visibility and customer engagement through strategic social media management, resulting in an increase in followers and a rise in user engagement. Ensured up-to-date website content and timely promotions, contributing to a increase in customer retention and repeat purchases. Provided actionable insights through daily and monthly traffic reports, facilitating data-driven decision-making and continuous performance optimization.

Digital Marketing Specialist

NextGen Invent Corp

Apr 2001 - Nov 2001Noida

Implemented a comprehensive overhaul of social media strategy, resulting in an increase in engagement and a growth in follower base. Executed successful Google and LinkedIn paid marketing campaigns, driving a boost in website traffic and an increase in leads. Introduced innovative media creations tailored for specific platforms, leading to a rise in content engagement. Implemented robust SEO strategies resulting in improvement in organic search rankings. Produced insightful monthly performance reports, providing actionable insights that led to informed decision-making and continuous improvement.

SMO and Content Executive

Owen Media India Pvt Ltd

May 2001 - May 2001Gurgaon

Crafted and executed content strategies for diverse North American companies, contributing to rise in brand visibility and an increase in social media followers. Leveraged data-driven insights from AHREFS and competitor analysis to drive content optimization, resulting in an increase in website traffic and engagement. Led the implementation of Hootsuite for scheduling, streamlining content management processes and improving efficiency. Generated compelling visual and written content, leading to a increase in audience engagement and interaction across social media platforms.

Digital Marketing Executive

Escala Realty India Pvt Ltd

Jan 2001 - Apr 2001Panaji (Goa)

Implemented Meta and Google Ad campaigns, resulting in a rise in website traffic. Directed social media and website traffic growth strategies, contributing to a expansion in online visibility and a boost in lead generation. Utilized Google Analytics insights to recommend and implement user experience improvements, leading to reduction in bounce rates and an increase in page views.

Education

Great Lakes Executive Learning

PGP – Digital Marketing

Digital Marketing

Shree Rayeshwar Institute of Engineering and Information Technology, Goa University

BE.IT

IT

Licenses & Certifications

The Fundamentals of Digital Marketing

Google

• No expiration

Credential ID: 79Y JEZ WN2

Content Marketing and SEO Fundamentals Exam

SEMrush

• No expiration

Credential ID: 56003f6b063b827

Skills

Social Media Strategy
Content Marketing
Paid Marketing Campaigns
Search Engine Optimization
Team Handling
Hootsuite
SEMrush
Screaming Frog
AHREF
Google Keyword Planner
Google Ads
Google Analytics
Google Search Console
Google Trends
Sprout Social
MailChimp
Buffer
Meta Business Suite
Wordpress