Product Marketing Leader with over 15 years of expertise in developing SaaS marketing strategies for Healthcare, Retail, HR Tech, and E-commerce. Skilled in leading marketing teams to build and execute effective brand strategies across the US, UK, MENA, and Indian markets, particularly in VC-funded startups. Known for enhancing customer acquisition, retention, and revenue growth, consistently delivering results and report to the CEO.
Experience
Lead Product Marketer
Wisetep
Oversaw the strategy and execution of the growth initiatives of the business, focusing on increasing the acquisition, retention, and revenue of customers. Achieved 10X cost reduction by switching from traditional Google Ads to partnering with 40 tech influencers; acquired an average of 5-10 new customers per influencer. Developed and executed impactful customer engagement programs that increased user referrals and user adoption by 200%. Lead Product Marketing | US, UK,MENA & India Markets. Lead the product marketing team and reported to the CEO. Set up the lead gen team and process from scratch. Pioneered and led virtual trade shows in the US Healthcare Market. Boosted lead generation by 17X, demos from 20 per month to 350 per month. Tested and evaluated 3 new marketing channels each month.
Marketing and Growth Leader
Carestack
Headed the marketing team, reporting directly to the CEO. Executed the launch of “Simple Retail” into the competitive US retail market. Collaborated with the SAP marketing team to increase lead generation and revenue growth from enterprise customers.
Head of Marketing
Applexus
Market leader in SAP retail in the US. Co-founded an AI-enabled easy-to-use CRM for startup space. Generated inbound leads using content marketing. Implemented MicromCRM with over 40+ countries in the US and UK markets.
Head of Marketing
MicromCRM
Most affordable CRM for startup.
Head of Marketing | Co-founder
Tourbeetle
Most popular tour operator software. Played a pivotal role in the early stages of the company as the co-founder, contributing to the establishment and growth of the company.
Marketing Lead | Co-founder
Slashome
The first remote Linux server administration company for Linux server farms.
Education
University of Kerala
Bachelor of Engineering
Built and managed the marketing and sales team for the core product. Established marketing and sales channels in all major tourist cities in India through collaboration with agencies, associations, and field teams.
Alison
Diploma in Social Media Marketing
Licenses & Certifications
Diploma in Social Media Marketing
Alison