PMPallabi Mahanta
@pallabimahanta
Digital Marketing Executive
Assam, India
Pallabi Mahanta is a marketing professional with experience in digital marketing, content creation, and campaign management across multiple media platforms. She has a background in customer service, travel consulting, and copywriting, demonstrating skills in driving revenue through strategic content and optimized campaigns.
Experience
Digital Marketing Executive
EchoApp
Copywriter
SmartWinnr
Aligned copy strategy across all marketing channels. Developed copy for website, linkedin, articles, case studies and blogs. Increased Website traffic 250-6300+ and LinkedIn 86-1000. Ideated and carried out ABM campaigns. Ideated and wrote industry specific personalized mails striking open rate at 65%. Successfully handled events(ETHR, SFE&SFA Pharma) and webinars(LTEN).
Customer/Restaurant Delight Associate
Zomato
Ensured the highest level of Quality for the Online menu catalog. Resolved support requests, queries, and escalations bringing AHT to 2 hours. Communicated and managed customer queries and concerns over Chat, Calls, and Email resulting in a CSAT of 100% with least Refund score.
Travel Consultant-Events
Tamarind Global Pvt Ltd
Worked closely with clients to understand unique needs and organized trips and corporate events for business travelers. Informed clients of travel policies and utilized preferred vendors to maximize company profits. Contracted 250+ Properties around Goa and Himachal.
Education
Indian Institute Of Tourism and Travel Management
BBA
Event Management and Tour Operations
Specialization in Event Management and Tour Operations.
Licenses & Certifications
Digital Marketing and Communication [Branding and Communication]
MICA(UpGrad)