Riya Makkar

Planned and executed a diverse range of manual and automated campaigns to achieve maximum revenue extraction, consistently exceeding targets. Developed strategies to optimize KPIs such as Open Rate, Click-Through Rate (CTR), Conversion Rate (CR), and Return on Ad Spend (ROAS), resulting in a significant uplift in campaign performance. Demonstrated exceptional project management skills, coordinating efforts across multiple teams including Marketing, Product/Tech, and Analytics, ensuring flawless execution of campaigns and projects. Effectively collaborated with Site, Design & Copy, and CRM teams to execute all retention and customer lifecycle campaigns, ensuring consistent brand messaging and a seamless customer experience.

Created the list of private hospitals in Mumbai, Navi Mumbai, Thane, and Pune. Set up the Trade India, Amazon and India Mart Account and have on-call training from Trade India Agent. Optimized and worked on the development of the website via SEO. Created posts for LinkedIn and Twitter account.

Owned the fragrance category and executed new initiatives and campaigns that drive increased engagement and repeat revenue. Developed and executed effective growth and social media marketing strategies to drive user retention and revenue growth. Led successful social media campaigns, including targeted ad campaigns, contests, and promotions, resulting in increased brand awareness, reach, and engagement with the target audience. Formulating and executing the CRM strategy aimed at increasing traffic, re-targeting, repeat purchases, reducing churn and cross-sell by working closely with the Business Development, Product, Tech and Ops teams. Plan and execute email, SMS, Push notifications, and Email campaigns on Moengage to target users with relevant and personalized communication, leveraging data and analytics to understand user behaviour and transaction/search patterns. Conducted A/B tests, analyze data, and make data-driven decisions to improve conversion rates and user engagement. Collaborated with cross-functional teams, including marketing, design, and content, to ensure consistent messaging and brand alignment across all social media channels and campaigns. Conducted regular competitor analysis and benchmarking to identify opportunities for differentiation and improvement, and applied insights to refine the company's social media strategy and content approach.

Conducted data research through LinkedIn on companies that would require cloud-based SAAs in India, the Middle East, North America, Mexico, and Canada. Tools used included getemail.io, hunter.com, apollo.in, and Zerobounce. Reached out to potential clients on Hubspot via emails.

Successfully developed regular Content for Social Media Marketing campaigns, achieved an increase in audience. Created poster/videos for every occasion. Shot the videos on campus and edit them. Tools used included filmora, adobe photoshop, canva, adobe premiere pro, adobe illustrator. Researched about the data of upcoming courses in the college.

Responsible for all activities related to engaging and retaining customers to improving their lifetime value and overall experience. Managed and directed CRM campaigns for India, the Middle East (UAE, Lebanon, and Qatar), and Metro Manila. Complete responsibility for formulating and executing the CRM strategy to drive traffic, re-targeting, repeat purchases and cross-sell by working closely with the Revenue, Product, Content, Tech and UX teams. Effectively utilize push notifications, POP, SMS & email campaigns to target users with relevant and personalized communication using CleverTap and coordinating with various stakeholders. Analyzed past marketing initiatives and revamped the company's marketing efforts to keep readers and attract new ones. Introduced scheduled targeted email marketing programs. Lead the reporting, monitoring, and tracking for the different campaigns and also publish the appropriate performance of the campaigns.

Responsible for setting up the brand pages on Social Media Channels like Facebook and Twitter. Managed regular brand and promotional updates on social media. Created promotional email campaigns to the customer database and managing end to end content, design and database management through Mailchimp. Optimized the social media pages for lead generation and order processing.

Responsible for Recording Audio Content for Macmillan School Books. Mapped quality checks on the recorded Audio Content. Suggested Improvements in the Audio Scripts.