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Ashish Tomar

@ashishtomar

Marketing Head at The Markup

Gurugram, Haryana

The MarkupDelhi University

As a Marketing Head with over 5+ years of experience, Ashish specializes in media planning, budget management, lead generation, and brand building across multiple advertising channels. His expertise includes social media marketing, Google Ads, SEO strategies, and running campaigns on platforms like Facebook, LinkedIn, Bing, and TikTok Ads. He also excels in native advertising through Taboola, Outbrain, and Propeller Ads, and utilizes CRM tools like Zoho, Sprout Social, email marketing, and WhatsApp marketing.

Experience

Marketing Head

The Markup

Full-timeMar 2024 - PresentGurugram, Haryana

Develop and execute marketing plans to boost brand visibility and revenue. Responsibilities include media planning and budgeting, enhancing brand positioning, managing digital marketing campaigns (Google Ads, Facebook, LinkedIn, native ads), leading the marketing team, aligning marketing with product/sales goals, innovating WhatsApp campaigns, and analyzing data using Google Analytics. Also responsible for guest posting strategies to enhance SEO and build backlinks.

Digital Marketing Manager & Business Head

Refpay Media & Geoclick Media

Full-timeJan 2023 - Feb 2024Gurugram, Haryana

Ensured progress across all platforms using analytical tools. Coordinated content, design, social media, PPC, and marketing activities. Developed and implemented SEO strategies, managed offsite and onsite optimization projects, conducted performance research, designed social media strategies, performed competitor analysis, conducted keyword research, reviewed technical SEO issues, optimized website content/landing pages, and managed off-page optimization projects.

Digital Marketing Manager

KartIndia PVT LTD

Full-timeMar 2020 - Dec 2022New Delhi

Handled social media promotion and paid marketing through optimization. Coordinated with the Digital Marketing Team and Content Writers. Worked on Search Engine Optimization (On-page & Off-page), maintained and developed CMS web pages, utilized Google Analytics and Google Webmaster, and performed keyword research using Google Ad-Words.

Digital Marketing Executive

FENZA EXHIBITIONS PVT LTD

Full-timeAug 2019 - Dec 2020New Delhi

Managed paid advertising campaigns across Google Ads, Facebook Ads, and LinkedIn Ads. Skilled in social media advertising strategies to generate qualified leads. Experienced content writer crafting blog posts, website copy, and email newsletters. Conducted competitor analysis using market research tools. Strong in presenting complex marketing data and insights.

Education

Delhi University

Bachelor of Science

N/A

Licenses & Certifications

The Complete Digital Marketing Course-12 Course in 1

Udemy

• No expiration

Facebook Ads For Shopify

Udemy

• No expiration

WhatsApp API Masterclass

Udemy

• No expiration

Google Search Console & Seo

Udemy

• No expiration

Ultimate Google Ads Training

Udemy

• No expiration

Digital Marketing Landscape

Meta

• No expiration

Fundamental of Digital Marketing

Google

• No expiration

Skills

Media Planning
Budget Management
Lead Generation
Brand Building
Social Media Marketing
Google Ads
SEO
SEM
WhatsApp Marketing
Google Analytics
Content Writing
Competitor Analysis
PPC
Email Marketing
Zoho
Sprout Social
Technical SEO