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Binayak PaulBP

Binayak Paul

@Binayak

Digital Content & Performance Campaign at Self - Managed

Assam, India

Self - ManagedNational Institute of Technology Silchar (NITS)

Marketing professional with an MBA in Marketing Management, combining a strong foundation in Computer Applications with hands-on experience in Business Operations, Product Marketing, and Data-driven decision-making. Strong background in Market Research, CRM systems, Performance Analysis, and Business Intelligence tools. Adept at translating data into actionable marketing strategies to drive growth, optimize campaigns, and improve customer engagement.

Experience

Digital Content & Performance Campaign

Self - Managed

Freelance•Jul 2017 - Present

IT Specialist Intern

National Highway Authority of India

•Aug 2025 - Sep 2025•Keonjhar, Odisha, India

Product Marketing Intern

Kansai Nerolac Paints

•May 2024 - Jun 2024•Assam, India

Business Development Executive

M/S Rang

Full-time•Jun 2021 - Jun 2023•Assam, India

Artificial Intelligence Intern

MyCaptain

•Oct 2020 - Nov 2020•Chennai, Tamil Nadu, India

Education

National Institute of Technology Silchar (NITS)

Master of Business Administration (MBA)

Marketing

Aug 2023 - May 2025

SRM Institute of Science and Technology, Chennai

Bachelors in Computer Application (BCA)

Computer Application

Jul 2018 - May 2021

Licenses & Certifications

Digital Marketing Certification (96 Hours)

Udemy

• No expiration

Agile Project Management for Emerging Business

Project Management Institute

• No expiration

Entrepreneurship Awareness Programme

Indian Institute of Entrepreneurship

• No expiration

Skills

Digital Marketing
Social Media Marketing (SME)
New Business Development
Product Development
Marketing Analytics
Market Research
CRM
Performance Marketing
Growth Strategy
HTML/CSS
C
C++
SQL
Python (Data Analysis)
Meta Ads Manager
YouTube Studio Analytics
Google Analytics
Digital Campaign Management
Content Marketing
Campaign Activation
Audience Segmentation & Targeting
A/B Testing
Campaign Optimization
Budget Monitoring & Pacing
UTM Tracking & Performance Measurement
KPI Analysis (CTR, CPC, CPM, ROAS)
Cross-Platform Campaign Coordination
Power BI
Adobe Analytics
Salesforce
MS Excel (Advanced)
SmartPLS
Canva
Business Communication
Stakeholder Management
Cross-functional Collaboration