Charles Christin
@charleschristin
Sr Marketing Manager – APAC
Chennai, India
Charles is a result-driven and analytical marketing professional with over 14 years of experience. He has a proven track record in planning and coordinating marketing programs to generate exceptional revenue. He is skilled in implementing effective marketing strategies and leading international teams while collaborating with cross-functional teams to achieve business objectives.
Experience
Sr Marketing Manager – APAC
APAC Leadership Team for the Business Unit; Lead a team of 6 in-country marketers across 7 countries for 4 brands and 35 products; Data-Driven Marketing Leader handling APJ markets in collaboration with EMEA and USA as well; Consistently delivering 10M USD quarterly pipeline across each major brands with collaborative GTM engagements; Also, managing the marketing effort for 150+ resellers, System Integrators and ISVs regionally; Brands handling: Autodesk, Unity, Snaptrude, ZWCAD, Trimble
Marketing Manager
Handled a team of 8 members of inside sales, renewals and customer success for Autodesk brand; Data-Driven Marketing Leader handling India market and supporting the activities of 15 major resellers; Delivered 15M USD quarterly pipeline across the 2 verticals which leads to 30% Conversion.
Sr Marketing Executive
Handled End to End marketing effort for customer experience Business unit focusing on generating leads & pipeline; Also, supported the presales and account management initiatives to drive revenue through ABSM campaigns; Brands Handled – Microsoft, Genesys, Avaya, Skype for Business/Lync, Voice Biometrics (Armorvox, Nuance), ITSM(Freshdesk, Servicenow, Landesk, Zendesk, etc.).
Marketing Executive – Lead Generation
Sify
Demand Generation and Presales for eLearning Business of Sify
Asst Manager – Quality
Lead the quality initiatives for Mitsubishi projects for SABIC and ARAMCO’s projects; Lead a team of 10 quality team and 25 welders.
Education
SSN School of Management
M.B.A
IIM Kashipur
PG Certificate
Advanced Digital Marketing & Analytics
Ramaiya Institute of Management
PG Certificate
Digital Marketing
Anna University
Bachelor of Engineering
Mechanical Engineering
Licenses & Certifications
Certified Digital Marketer
TUV
Google Certified (Adwords, Video, Display, Analytics)
Bing Adwords Certified
Bing
Hubspot Certified (Inbound Marketing, Inbound Sales, Sales Enablement)
Hubspot
Six Sigma Black Belt
ASQ