KSHITIJ DABHOLKAR

Managing overall social media for events, creating social media calendars and content strategy (8-10 events/year), running paid media ads, overseeing overall marketing (ATL & BTL), assisting sales with sponsorship decks, brainstorming strategies, and ensuring ROI maintenance. Expertise includes Meta, Instagram, YouTube, Google, Linkedin, X (Twitter), Discord, Email marketing, and WhatsApp marketing.

Overall quality check of daily content posted and content creation across various channels. Developed and executed a comprehensive social media strategy to increase brand visibility and engagement using a real-time news posting approach.

Executed programmatic ads using DV360 for brands like Celehealth, ITC, Saraha Saree, and Aumi Saree. Managed campaigns for awareness, reach, and lead generation. Skilled in building audiences based on behavior and interests, and implementing programmatic campaigns such as retargeting, lookalike audiences, dynamic creative optimization, time-sensitive promotions, and geo-targeting. Generated comprehensive reports on programmatic initiatives.

Increased website traffic by 20% through targeted audience segments built in DV360. Improved click-through rates (CTR) by 15% via A/B testing. Generated performance reports and executed sign-up and lead generation campaigns for Cordelia cruise, managing an overall budget of 50 lacs to 70 lacs.

Managed and reported lead generation ad campaigns for Kolte Patil & Kalpatru, handling ad spends budgets of 5 to 10 Cr across Meta and Google. Executed Meta Ad campaigns for budgets ranging from 1 Cr to 10 Cr. Increased website traffic by 20% using programmatic ads on Google Display Network and boosted click-through rates by 15% using A/B testing.

Managed a portfolio of 2 clients (Zee and &Pictures), maintaining positive relationships and exceeding retention goals. Responded to high volumes of client inquiries and collaborated with cross-functional teams to improve client experience.

Assisted in production activities, including equipment setup and talent management. Conducted research and analysis on production topics. Coordinated with vendors and suppliers, and was responsible for marketing activities of the movie in its Pre, on, & Post launch. Successfully completed marketing for 3 movies within deadlines and budget constraints.