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Samyaktri Tripathi

@samyaktritripathi

B2B Demand Marketer

Noida, India

GRUX DIGITALARSD, UNIVERSITY OF DELHI, INDIA

Samyaktri is a strategic B2B Marketer with extensive experience in SaaS Go-to-Market and Demand Generation across the last three years. He is a relentless problem solver skilled in hitting pipeline targets across 7+ business verticals, including India, the Americas, Europe, and SEA markets.

Experience

CO-FOUNDER

GRUX DIGITAL

•Feb 2021 - Dec 2023

Owned Demand Gen for 10 B2B SaaS teams, including 2 YC backed startups, consulted 15 SaaS teams on Go To Market. Created 3 Six figure and 1-Sever figure Pipelines Globally. Used channels like Paid Ads, Outbound, Virtual Events and Competitive Intelligence for Customer Acquisition Campaigns.

CREATOR & PODCAST HOST

TRIPLEDART DIGITAL

•Aug 2023 - Nov 2023

Tasked with Paid and Outbound Campaigns across Marketing/Cybersecurity/IT SaaS with an annual spend of $600K USD globally. Worked on increasing: Target Account Lists and Account Penetration, Landing Page Experience Personalization and Message Testing, Refining the Ad Copy w.r.t resonate in 1:One & 1:Many Campaigns.

INDEPENDENT GO TO MARKET CONSULTANT / ABM & PAID MEDIA CONSULTANT

FRETRON

•Oct 2022 - Jun 2023

Hosted 15 Seasoned B2B Marketing Pros building startups doing 100s of Millions of Dollars in Revenue. Crossed 200K Organic Impressions on LinkedIn. Distributed templates and resources used by 20 Marketing teams. Created a Marketing Pipeline of $200K with ABM, Email Marketing, Webinars and Marketing Automations. Collaborated with Sales and Customer Success teams to break into 40 Enterprise Accounts. Implemented SDR SLAs, Marketing Attribution, Sales Handoff Processes.

INBOUND MARKETER

LAPAAS

•Oct 2020 - Feb 2021

SEO expert and blog writer. Created content for YouTube Community of 1Milllion Subscribers.

Education

ARSD, UNIVERSITY OF DELHI, INDIA

BACHELORS IN COMP. SCIENCE

Computer Science

Jan 2020 - Jan 2023•Grade: 7.6 CGPA

Licenses & Certifications

DEMANDBASE ABM FOUNDATIONS

Demandbase

Issued: Jun 2022• No expiration

TERMINUS ACCOUNT BASED STRATEGY

Terminus

Issued: Jan 2024• No expiration

HUSBPOT REVENUE OPERATIONS

Hubspot

Issued: Jan 2024• No expiration

Skills

Google Ads
Bing Ads
LinkedIn Ads
Meta Ads
Account Based Marketing
Marketing Research and Competitive Intelligence
Webinars
Virtual Events
Podcasts
Organic Social and Demand Generation
Cross functional Collaborations
Go To Market Strategies
Email Marketing Deliverability & Automation
Hubspot
Salesforce CRM
GA4
Google Tag Manager
Looker Studio
Excel
Google Sheets