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Nisha Saini

@nishasaini

Marketing Manager

Sector 30, Faridabad, Haryana

www.linkedin.com/in/nisha-saini-punder

Hostie Holiday Homes Pvt LtdICFAI Business School (IBS), Gurgaon

Nisha Saini is a marketing and business development professional with five years of experience across multiple service sectors. She possesses expertise in Digital Marketing, B2B2C strategy, Marketing Automation, and CLV. She is skilled in end-to-end analysis, planning, and implementation, and is currently focused on mastering marketing strategy.

Experience

Manager - Sales & Marketing

Hostie Holiday Homes Pvt Ltd

•Jan 2021 - Feb 2023

Equipped a team of five, resulted in 160% increase in revenue. Implemented CLC strategy to grow customer base by 20K. Headed end-to-end marketing and sales of 17 new products. Ran social media campaigns to create brand awareness resulted in 4X growth. Improved omnichannel sales performance by 68%. Streamlined Process Automation to bring efficiency & effectiveness with limited resources.

Entrepreneurship

Kiran Trends

•Jan 2020 - Jan 2021

Optimized digital media to aware and sell products to customers. Searched new markets and vendors for the apparel products in nearby location.

Business Development Manager

Expat Direction Consultancy Services Pvt Ltd

•Jan 2018 - Jan 2020

Generated business of 3 Million for the company. Contributed to market expansion by adding European and American MNCs, Embassies and Startups to the portfolio. Redesigned and managed website for the company. Built relationship with clients, resulted in 46% increase in repeat business. Ran email campaigns for awareness, retention and relationship building. Negotiated contracts and agreements with clients and channel partners.

Internship - Client Engagement

Global Information Systems Technology

Internship•Jan 2017

Generated Business of 200K by upselling & cross selling. Engaging with clients through various modes of communication. Assisted Marketing Team in campus ambassador campaign. Monitored effectiveness of promotional strategies. Worked alongside with Digital Marketing Team on Pardot, Mail Chimp, Canva.

Education

ICFAI Business School (IBS), Gurgaon

PGPM - Marketing

Marketing

Jan 2016 - Invalid Date•Grade: CGPA - 8.17

Trainee - Campus Brand Ambassador, Student Council Team Member

ICFAI Business School (IBS), Dehradun

MBA - Marketing & HR

Marketing & HR

Jan 2016 - Invalid Date

Part of Dual Degree Program

Motilal Nehru College, Delhi University

B. Com

Business, Economics & Management

Jan 2012 - Invalid Date•Grade: Scholar

Class Representative

Skills

Digital & Social Media Marketing for B2B & B2C
Online CRM
Google, Digital & Social Media Analytics
Content Marketing & Graphic Designing
Website Creation and Management
Email Marketing
SEO, SEM & Google Ads
Brand Marketing
Service Marketing
B2B Marketing
Consumer Behavior
Strategic Brand Management
Strategic Management
Product Category Management
Digital Marketing & SEO
Social Media Marketing
Project Management
Leadership & Management
MS-Office (Excel, PowerPoint, Word)
Tally ERP 9.0