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NISHTHA GOYAL

@nishthagoyal

Marketing Manager & Specialist

Delhi & Gurgaon

nishthagoyal.com

WARDIERE UNIVERSITYWARDIERE UNIVERSITY

Nishtha is a marketing professional with over 9 years of experience. She is skilled in developing winning strategies, managing brand identities, and executing successful campaigns across digital, print, and social media. Her expertise includes optimizing spending, creating unique campaigns, and elevating brand image through analytical prowess and creative execution.

Experience

WARDIERE UNIVERSITY

•Jan 2025 - Present

Marketing Manager & Specialist

Surpluss

•Jan 2022 - Present

Handles digital marketing charge, driving brand awareness, leads, and sales through email marketing, social media engagement, and informative website content. Manages SEO, Google Ads, and social media advertising. Optimizes online strategy by analyzing website traffic and campaign performance.

AMPLUS SOLAR PVT LTD

•Jan 2021 - Apr 2022

Developed and executed brand strategies for multiple brands. Owned development of brand narratives and defined visual identities. Managed ATL/BTL campaigns and social media channels. Executed customer relationship campaigns and ideated unique marketing campaigns.

Digital Marketing

Sakarni Plaster India Pvt Ltd

•Jan 2018 - Jan 2020

Handled online & offline promotions, analyzed market trends, and managed team goals.

Manager

Leveraged Integrations Pvt Ltd

•Jan 2015 - Jan 2020

Managed social media channels and created brand awareness through marketing plans.

Marketing Manager

Wishlife Research & Evaluations Pvt Ltd

•Jan 2015 - Jan 2018

Managed client relationships, executed marketing strategies, and closed deals.

Simplified Outsourcing Solutions

Planned and executed digital marketing campaigns, optimizing spending and performance. Managed social media presence for multiple brands (Final Stop Marketing, Express Paychecks, Global Assister, Last Frontier Lodging).

Enki Connect

Planned and executed digital marketing campaigns, optimizing spending and performance. Managed the brand's social media presence.

Growth Assist

Responsible for driving revenue growth through strategic planning and execution of digital marketing campaigns. Created email marketing campaigns, developed website content, and designed marketing automation.

Lead Assist

Oversaw and implemented successful email marketing campaigns, managed social media channels, and developed digital marketing campaigns to increase brand awareness and drive growth.

CardByte

Planned and executed digital marketing campaigns, optimizing spending and performance. Worked on the MoEngage platform for emails and notifications.

Gahan AI

Led the development and execution of comprehensive digital marketing strategies to drive growth and achieve business objectives.

Education

WARDIERE UNIVERSITY

Master of Business Management

Jan 2025 - Present

WARDIERE UNIVERSITY

Bachelor of Business

Jan 2029•Grade: 3.8 / 4.0

Birla Institute of Management & Technology

PGDM-International Business

Marketing

Jan 2015

Galgotia College of Engineering & Technology

B.Tech

Jan 2013

Skills

Marketing Strategy
ATL & BTL
Ads- Google & Social Media
Campaign Management
Content Writing
Cross-functional Collaboration
Branding Management
Social Media Management
Marketing Automation
Email Marketing
English
Hindi
Project Management
Public Relations
Teamwork
Time Management
Leadership
Effective Communication
Critical Thinking