Neha Madhogaria

Develop and execute comprehensive marketing strategies across digital, advertising, PR, and other channels. Plan and manage monthly, quarterly, and annual budgets to align with company goals. Maintain and optimise the company website, including content updates, plugin management, and performance monitoring. Oversee online presence by managing social media, email campaigns, blogs, PPC, and SEO. Ensure consistent and engaging brand messaging across all internal and external communications, including press releases, events, and media. Monitor competitors for changes in acquisitions, pricing, products, and features. Coordinate sales and marketing efforts to enhance brand visibility and generate leads. Lead and manage participation in exhibitions, conferences, and industry events. Build alliances and strengthen the brand with key forums and industry bodies like TSDSI, TEC, DoT, Voice, ACMA, and TEPC. Develop and implement performance metrics to enhance efficiency and reporting accuracy.

Influenced key business decisions throughout the brand’s evolution. Executed successful listings on Amazon, Flipkart, Paytm Mall, and FirstCry. Listed hygiene products on eBay (USA), Mumzworld/Noon (Middle East), and Best & Less (Australia/New Zealand). Developed social media accounts, website content, and concepts. Established brand positioning and analyzed market trends and customer insights. Collaborated with the creative team to develop briefs and guide direction for all advertising and public communications, including print, digital, video, and website content. Managed analytics reporting and provided insights for future strategies. Oversaw content updates, budget guidelines, events, and sales support. Supported PR, media management, influencer engagement, market research, product launches, branding, blogging, photoshoots, events, and customer interactions. Presented ideas and deliverables to teams and senior leaders, discussing marketing strategies and P&L. Managed agency/vendor relations, including P.O., GRN, and billing. Coordinated new product development and executed operational plans for online marketplaces. Participated in marketing activities with online sellers for sales improvement.

Managed brand marketing for Sujalaam-The Skycity, including online and offline communications, media, press releases, and corporate identity. Executed promotions to drive revenue and managed the website and social media channels (Facebook, Twitter, LinkedIn, YouTube). Created and updated social media calendars and reports. Directed digital strategy including SEO, ORM, and wiki pages to integrate web marketing with overall strategy. Generated sales inquiries, made presentations, and scheduled meetings with organizations and commerce associations to drive project success.

Developed and executed communications strategies for ads, promotions, and collateral to enhance national and international exposure. Managed digital campaigns and online portals such as (99 Acres, Magicbricks, Commonfloor), SEO, SEM, SMS blasts, website, social media, emailers, and newsletters. Supported exhibitions and events with branding materials, layout planning, fixture designs, and promotional props. Enhanced marketing strategies with new advertising channels (radio, print, hoardings, direct marketing) to boost brand awareness. Generated inquiries from new customers through online marketing and ATL/BTL activities. Assisted with ERP tasks, including generating receipts, demand letters, and allotment letters. Prepared M.O.M., marketing reports, inquiry reports, draft letters, bills, press estimates, and maintained databases.

Research Subjects - Integrated Model of Growth Strategies for Small Firms in Developing Economies

Currently pursuing

Certifications: Google & HubSpot, WebTek Labs (Google Partner)