Praveen Kaur

Managed client accounts, including a multi-million dollar marketing budget allocation, campaign setup, optimization, and performance tracking. Developed and executed performance marketing strategies across Google Ads, Meta Ads, Instagram, LinkedIn, and other digital platforms.

Led the development and execution of search engine marketing strategies for clients like Honda Cars and Vistara Airlines, resulting in a 25% increase in lead generation. Implemented A/B testing resulting in a 20% improvement in campaign performance.

Reduced campaign delivery errors by implementing robust QA processes, achieving a 98% success rate in campaign accuracy. Developed and implemented comprehensive marketing strategies every quarter to drive traffic, increase leads, and improve conversion rates by 15%.

Implemented dynamic remarketing strategies to engage and convert website visitors, resulting in a 10% increase in returning customer acquisition. Worked closely with the account director to develop efficient media plans for the Diageo ad account.

Generated a 32% increase in client intake by developing a paid media marketing campaign growth strategy using Google ads, Bing ads, Facebook ads, Instagram ads, and display advertising. Managed and optimized pay-per-click campaigns, achieving a 20% improvement in click-through rates.