SIDDHARTH DEV

Launched and led the overall growth and customer acquisition strategy for Univest, an app-based fintech B2C platform from scratch; Scaled acquisition campaigns from 40 lakh to 1.2 Cr within just 6 months after the launch of monetisation stream; Maintained an ROI of 1.8 during the scaleup process; Drove an average of 40% month-on-month revenue growth; Extensive experience in scaling a P2P investment product, Univest Elite; Currently handling a monthly marketing budget of more than 5 Cr across Google & Meta ads. Promoted within 7 months of joining due to strong performance and organizational impact. ● Proftably scaled acquisition campaigns achieving a new-user CAC of 2300 while maintaining an AOV of 3000. ● Improved D-0 CVR through an A/B test by removing the 7-day free trial at the app level. ● Worked with multiple stakeholders across teams to deliver growth. ● Acquired high-intent users to the app, with an 80% retention on day-90. ● Utilized SEM to achieve a higher conversion rate for website-acquired users in an app-only brand. ● Collaborated with micro-influencers to produce only performance marketing assets instead of influencer marketing campaigns that went on to become best-performing ones. ● Signed a Joint Business Plan with Google Ads team that offers dedicated support to the brand in terms of scaling up, ASO, creative analysis using ML and iOS specific growth hacks. ● Collaborated with MMPs like Branch, AppsFlyer & Singular to identify the most cost-effective tool and help the brand scale up sustainably.

Acquired in-depth knowledge of performance marketing strategies by working alongside different teams handling multiple clients; Secured a PPO just 2 months into the internship. ● Managed performance marketing for brands like Urban Company, Mabel Jewelry, and MYRE Capital, managing 5 Crores INR across Meta, Google, and App Store. ● Achieved CAC targets and optimised strategies for new customer acquisition and retargeting, handling a 1.3 Cr monthly budget.

Passed with Merit.

Passed with distinction.