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Amrita Singh

@user.2456529

Senior Manager – Online Marketing at Nirvasa Healthcare

Gurgaon

https://www.linkedin.com/in/amrita-singh-2a151940

Nirvasa Healthcare Pvt LtdGBTU

Growth Marketing Manager with 10+ years of experience in D2C, B2C, B2B and Branding, focused on the US & Europe market. Expert in customer acquisition, CRM Management, ORM Management, App Marketing, Retention Marketing, and revenue growth through data-driven strategies, SEO optimisation, and innovative marketing channels.

Experience

Senior Manager – Online Marketing

Nirvasa Healthcare Pvt Ltd

Full-timeJul 2023 - Jul 2024

Develop and execute comprehensive growth marketing strategies across channels (paid social, email, content, SEO). Led cross-functional teams to achieve growth goals, increasing online sales by 30% and ROI by 20% in 6 Months. Managed monthly budget of approx 25L to 50L. Generated 10000+ Leads from multiple channels.

Marketing Manager

TV Today Network PVT (India Today)

Full-timeNov 2022 - Jun 2023

Spearheaded app marketing strategies, increasing user acquisition and retention by 40%. Managed paid marketing campaigns. Achieved a 40% increase in app traffic and a 25% retention rate. Generated 20000+ leads for AajTak Sahitya.

Growth Manager – Website Business - D2C

Dr Morepen Ltd

Full-timeJul 2021 - Sep 2022

Led digital communication, strategy, and media planning for healthcare, skincare, and beauty essentials. Achieved 7-figure top-line growth in less than 9 months. Improved website conversion rate by 150% through CRO and A/B testing. Managed monthly budgets ranging from ₹75L to ₹1.5Cr.

Senior PPC Analyst

Envigo Marketing Pvt Ltd.

Full-timeFeb 2019 - Jun 2021

Scaled the revenue by 30% growth month over month in international brands for Google and Facebook channels. Managing Google Search, Display, Gmail, Shopping, & Remarketing Campaigns. Managing Facebook Ads with various goals.

Senior Executive – SEM

Crux Creative Solutions Pvt. Ltd.

Full-timeAug 2016 - Jan 2019Gurgaon

Develop and implement comprehensive digital marketing strategies. Manage and execute digital campaigns across various digital channels. Measure and report on the performance of digital marketing campaigns.

Senior Executive - YouTube Video SEO

TTN Digital Entertainment Pvt Ltd

Full-timeApr 2014 - Jul 2016Noida

Managed comprehensive SEO strategies including on-page and off-page optimization, web analytics, keyword research, link building, and YouTube channel optimization. Optimized videos for search engines to improve visibility and ranking.

Education

GBTU

Bachelor of Technology

Information Technology

Jan 2012Grade: 73.68%

Licenses & Certifications

Digital Marketing Foundations

LinkedIn

• No expiration

Go-to-Market Plan Creation Certification

LinkedIn

• No expiration

Google Ads Search Certification

Google

• No expiration

Google Shopping Ads Certification

Google

• No expiration

Google Analytics Certification

Google

• No expiration

Search Ads 360 Certification

Google

• No expiration

Power BI Workshop Certification

• No expiration

Skills

Performance Marketing
Google Ads
Meta Ads
SEO
SEM
Retention Marketing
Affiliate Marketing
CRM Management
ORM Management
Power BI
SQL
Shopify
WordPress
Salesforce
AppsFlyer
Hubspot
Clevertap
Moengage