Amrita Singh
@user.2456529
Senior Manager – Online Marketing at Nirvasa Healthcare
Gurgaon
Growth Marketing Manager with 10+ years of experience in D2C, B2C, B2B and Branding, focused on the US & Europe market. Expert in customer acquisition, CRM Management, ORM Management, App Marketing, Retention Marketing, and revenue growth through data-driven strategies, SEO optimisation, and innovative marketing channels.
Experience
Senior Manager – Online Marketing
Nirvasa Healthcare Pvt Ltd
Develop and execute comprehensive growth marketing strategies across channels (paid social, email, content, SEO). Led cross-functional teams to achieve growth goals, increasing online sales by 30% and ROI by 20% in 6 Months. Managed monthly budget of approx 25L to 50L. Generated 10000+ Leads from multiple channels.
Marketing Manager
TV Today Network PVT (India Today)
Spearheaded app marketing strategies, increasing user acquisition and retention by 40%. Managed paid marketing campaigns. Achieved a 40% increase in app traffic and a 25% retention rate. Generated 20000+ leads for AajTak Sahitya.
Growth Manager – Website Business - D2C
Dr Morepen Ltd
Led digital communication, strategy, and media planning for healthcare, skincare, and beauty essentials. Achieved 7-figure top-line growth in less than 9 months. Improved website conversion rate by 150% through CRO and A/B testing. Managed monthly budgets ranging from ₹75L to ₹1.5Cr.
Senior PPC Analyst
Envigo Marketing Pvt Ltd.
Scaled the revenue by 30% growth month over month in international brands for Google and Facebook channels. Managing Google Search, Display, Gmail, Shopping, & Remarketing Campaigns. Managing Facebook Ads with various goals.
Senior Executive – SEM
Crux Creative Solutions Pvt. Ltd.
Develop and implement comprehensive digital marketing strategies. Manage and execute digital campaigns across various digital channels. Measure and report on the performance of digital marketing campaigns.
Senior Executive - YouTube Video SEO
TTN Digital Entertainment Pvt Ltd
Managed comprehensive SEO strategies including on-page and off-page optimization, web analytics, keyword research, link building, and YouTube channel optimization. Optimized videos for search engines to improve visibility and ranking.
Education
GBTU
Bachelor of Technology
Information Technology
Licenses & Certifications
Digital Marketing Foundations
Go-to-Market Plan Creation Certification
Google Ads Search Certification
Google Shopping Ads Certification
Google Analytics Certification
Search Ads 360 Certification
Power BI Workshop Certification