Vikrant Gupta

Developed and executed comprehensive marketing strategies for 3 business verticals, maximizing ROI. Managed marketing budgets, spearheaded digital initiatives (SEO, SEM, social media, content marketing), and orchestrated events. Cultivated relationships with agencies, vendors, and editors, and established KPIs for data-driven decision-making.

Drove online sales and brand visibility through various digital channels. Managed website technical aspects, planned digital marketing campaigns (SEO, SMO, email marketing), and conceptualized global marketing campaigns for NRI/HNI clients.

Managed integrated marketing and branding strategies across ATL and BTL channels. Enhanced engagement and generated inquiries through digital marketing (social media, PR, mobile marketing). Led ground activation initiatives for lead generation and collaborated with sales teams to achieve revenue targets.

Developed media plans and communication strategies. Managed web properties and executed paid/organic marketing campaigns, including digital campaigns and influencer campaigns. Successfully generated Rs.12Cr funding from individual donors and CSR.

Spearheaded the online presence for IFFCO Kisan & IFFCO Bazar Ltd. Successfully launched and built three brands and an e-commerce marketplace, achieving significant turnover and app downloads. Planned and executed 360-degree marketing activities for brand activation and ground execution.