NJProactive marketing professional with extensive experience across the full marketing mix, eager to leverage my skills in a dynamic start-up environment to support comprehensive marketing initiatives. I am an Electronics and Communication engineering graduate and Business Management postgraduate from Brunel University London having over 5 years of proven track record of developing and executing lead generation strategies that boost engagement and drive brand visibility with startups in India as well as the UK market, hands-on experience in B2C and B2B Sales, Strategic Marketing, Digital Advertising, and Content creation. Instructional designer with organization transformation practice in consulting in Big4. I honed my skills in market expansion, initiative ownership, people skills, user-centric customer acquisitions, and retention strategies.
Experience
Marketing Specialist
BigJalebi
Developed and executed multi-channel lead generation strategies, boosting high-quality leads by 60% for event management sponsorship. Planned and executed website SEO, SEM, email, social media, and PPC advertising campaigns, focusing on B2B growth and digital sales ambitions. Created engaging sales materials to enhance BigJalebi's value proposition. Led marketing planning aligned with territory sales growth and supported account-based marketing to improve product retention and cross-sell opportunities. Monitored campaign performance, driving a 50% increase in lead engagement across LinkedIn, Facebook, and WhatsApp. Adapted sales enablement materials for regional teams and collaborated globally to ensure brand consistency.
City Host, Hosted Events
British Alumni Network
Facilitated community-building networking activities and events, organizers enhance network engagement. Manage all logistical elements across venue selection and management, invite and registration process, etc.
Marketing Strategy Consultant
Rytrak IT Services PVT. LTD.
Developed engaging marketing collateral and collaborated with a designer to enhance visual aesthetics, boosting brand visibility, and audience engagement. Led brand transformation with a new logo and executed Meta Ads campaigns to generate leads through Instant Forms, consistently exceeding conversion KPIs. Managed ad budgets and utilized Google search campaigns, Facebook custom audiences, and retargeting strategies.
Human Capital Consultant
Deloitte Touche Tohmatsu India LLP
Big 4 Experience:
Senior Associate
Investor Clinic Infratech Pvt Ltd
Expanded the customer base through cold calling, WhatsApp, Facebook, and Instagram outreach, conducting thorough needs analyses, and ensuring prompt fulfillment. Provided specialized investment and financial advice for residential and commercial real estate transactions in the Delhi-NCR market. Analyzed sales figures to enhance product knowledge and competitive insights, while leveraging cold-calling techniques. Fostered strong customer relationships to ensure satisfaction in every interaction.
Business Strategy Associate
Anglewide Consulted Limited
Conducted feasibility studies for market entry, focusing on growth strategies to enhance user acquisition, engagement, and retention. Developed an Ideal Customer Profile (ICP) and mapped the customer journey to propose effective acquisition strategies. Presented a competitive analysis report using KPIs to guide strategic initiatives. Led go-to-market strategies, demonstrating a results-oriented approach to drive startup in the early stage.
Marketing Strategy Intern
Xpert
Sales and Marketing Intern
Motilal Oswal Financial Services Ltd
Collaborated with the sales and marketing team to develop strategies for customer outreach: financial products, including Stocks/Commodities Trading, Insurance Plans, Mutual Funds, and High-tech Options Strategies software through cold calling, and collaborated across research, sales, customer inquiries, and brand awareness, and new client acquisition.
Customer Relationship Management Intern
Cerebriam Studio
Public Relations Marketing Assistant
Street PR
Education
Brunel University London
MSc, Business Management
Business Management
Galgotias College of Engineering And Technology
Bachelor of Science
Electronics & Communication Engineering
Mody Institude of Education And Research
Certificate of Higher Education
Physics, Chemistry, Mathematics
Licenses & Certifications
Inbound marketing
Hubspot Academy
Sales Enablement
Hubspot Academy
Email Marketing
Hubspot Academy
Fundamentals of Digital Marketing
Google Digital Garage
Digital Marketing Masterclass
Udemy
SQL-MySQL for Data Analytics and Business Intelligence
Business Analytics: Marketing Data
Social Media Marketing: Strategy and Optimization