Mihir Dwivedi

Developed, implemented, tracked, and maintained email and nurture programs. Created and edited landing pages and Marketo forms. Managed static vs. dynamic lists, list import processes, and smart campaigns in Marketo. Executed programs, campaigns, and customer segmentation strategies. Handled SEO activities (on-page, off-page, link building, etc.) and social media digital marketing. Planned and executed market penetration strategies using various marketing channels. Collaborated with Sales and Operations to create innovative marketing campaigns. Ran and optimized email marketing campaigns. Managed Google Paid Ads (display, search, shopping, PPC). Measured and designed campaigns using Google Analytics. Created marketing visuals using Canva.

Developed and managed digital marketing campaigns. Managed and optimized the organization's website and social media channels (Facebook, Twitter, Instagram, Google Plus). Tracked website traffic and provided regular internal reports.

Responsible for using digital channels to generate leads and build brand awareness across company websites, social media, search engine rankings, email marketing, online display ads, and corporate blogs. Responsible for all aspects of a company's digital strategy.