Prachi Oza

Handled end to end online and offline marketing. Managed the brand's social media. Managed Influencer marketing. Coordinated with Freelance Content Creators and graphic designers. Strategised and executed paid ads through Facebook Ads and Google Ads. Managed hiring of candidates. Wrote content for brand website. Attended franchise expos. Led planning and execution for 2 store launches. Guided and trained a team of 27+ store staff. Created and analysed weekly and monthly reports. Onboarded and handled 3rd party vendors.

Part of the first 10 team members to help grow the brands from zero to one. End to end social media management for 2 brands: Dente91 and Whey91. Ran paid ads on Facebook Ads, Google Ads and Google Pay. Actively worked on the launch of 6 new products. Managed influencers and influencer agencies. Created consumer journey on Webengage for effective Email and Whatsapp marketing. Set up marketing automation for email and Whatsapp marketing. Assisted in the digital launch of 91Threads. Handled corporate communications for La Renon Healthcare Private Limited.

Performed Cultural Analysis of modern urban woman. Analyzed OTT shows and social media communities. Performed semiotic analysis using tools - Cultural Zeitgeist, Primary Research, Circuit of Culture. Conducted 21 In-Depth Interviews.

Achieved 19.6k impressions, 951 clicks and 770 users by running one search and two display campaigns in 3 weeks. Achieved a CTR of 5.7% for display and 4.85% for search. Used Google Tag Manager and Google Analytics to optimize campaigns.

Created Digital Marketing Campaigns for their product lines. Created & Executed Lead Generation Campaigns.

Digital strategy on how to tap the online consumer market. Areas on social media marketing and scope for growth at National and International level.

Creation and implementation of a social media strategy to build awareness and promote The Heritage Olympiad. Generated and followed up leads, especially B2B leads. Conducted secondary research and worked on data collection. Assisted in creating Facebook Ads and analyzing them.