Shanakkian K

Conducted market research and benchmarking, optimizing client websites, resulting in a 20% average increase in website Organic traffic and a 15% boost in conversion rates. Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences. Managed and optimized PPC campaigns across 10+ digital channels, increasing ROI by an average of 15%. Leveraged social media analytics and listening tools to develop future campaign strategies, resulting in a 30% increase in engagement and brand visibility. Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success management.

Handling Zendesk(Ticketing System) tickets for solving the issues and Operations from the customer. Handling Fastag from customer request to activation along with Fuel Operation. Co-ordaining with the Client (IDFC Bank) for any payment-related issues. Received an average 85% customer satisfaction rating to date, 15% higher than the company average. Trained and mentored 4 new employees on conflict resolution with Zendesk and Achieved productivity targets. Collaborated with other departments to establish smooth implementation of operational processes and procedures.

Planned and executed web, SEO, database marketing, and social media advertising campaigns. Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks. Increased brand awareness through the creation and management of social media channels, boosting social media engagement by 20%. Utilized Google Analytics to set up, monitor, and analyze content success and identify opportunities for content improvement. Created and distributed monthly SEO reports to notify clients of site traffic, goals, and KPIs.

Maintained a positive work atmosphere by building relationships with co-workers, customers, clients, and management. Studied manufacturing processes to improve overall knowledge. Collaborated with senior engineers on projects and offered insight. Assisted senior engineers and management with clerical duties to keep the department functioning and workflows running smoothly.