Manish Moovera

Providing guidance & end to end consulting on business requirements, leading omni-channel brainstorming fin projects/programs while ensuring quality deliverables and expertise is provided to our marketing managers at PayPal. Working with all partners (marketer, legal, localization & internal ops teams) to help implement marketing process transformation across NA & EMEA regions using Kanban marketing to execute deliverables. Program management & support of campaign build-execution across various channels (website, email, database) & help optimization of our internal operating model (devops). Utilizing core marketing technologies & platforms for campaigns & also analyzing and reporting on marketing data to consult on future demand generation strategies & campaign performance. CRM/ ticketing tool implementation & deployment for SMB & large-scale enterprise clients. Kick off call- SOW run through discussion, defining workflow definitions & integration requirements and parameters including various types of API’s for data migration/storage. Set up /total configuration of omni channel standard functionalities for clients and various custom integrations with software and third party vendors. Bringing in the various data requirements for Service/Ticketing & Sales/lead module for the configurations along with pull/push of relevant API’s. Mapping various fields and workflows followed by Training and uat testing prior to deployment.

Managing the success of key merchant accounts and implement different ways to increase merchant revenue, growth plans via marketing strategies involving V-Blogs/ SEO & keeping churn rate minimal. Cross sell SEO campaigns & Ads along with providing BI & monthly reporting for top tier merchant/partners.

Managed conferences engaged agencies & onboarding sponsors for expo/ trade shows with multi vertical participating companies & delivered global scale events.

Market mapping and trade study on dealers / customers for the newly launched modular cooking range product vertical & Market research on preferences, perception of the product over Mumbai-Bangalore territories with due diligence.

Worked simultaneously on multiple fronts- Core Banner Ad sales merchant on boarding & retention. Pro-actively managing Key Merchant Accounts & increasing visibility to meet organic order growth targets through product placement/User targeting to optimize merchant revenue while keeping churn minimal. Work closely with the Sales, marketing and Ops team to execute revenue growth campaigns via ATL/BTL & market strategies for clients. Upsell Banner Ads & present convincing business cases with SEO subscriptions to demonstrate clear value to the Grade 1 restaurant partners.

Managed transport coordination & inventory control-load/trim of incoming and holding stock/goods.

B2b Enterprise Sales- Cisco Access point 12/1800 series & routers. Inbound/Outbound SMB & large enterprise client onboarding for Cisco OEM products. Notable project- Orion Mall.