Abhinav Daryapurkar
@abhinavdaryapurkar
Deputy Marketing Manager at Polycab India Ltd
Mumbai
Abhinav Daryapurkar is a product growth and marketing manager with six years of experience in product conceptualization, strategy development, and digital marketing. He has successfully led go-to-market executions and brand building initiatives for major organizations like Polycab India. His expertise includes lead generation, social media growth, and website management.
Experience
DEPUTY MARKETING MANAGER
POLYCAB INDIA LTD
Led GTM strategy and annual planning, including market research and sales enablement. Managed brand building campaigns such as the Brand Refresh and ICC World Cup Campaign (#CheerIndiaKeLiye) with a 10 Cr budget. Oversaw product marketing, lead generation (2000+ MQLs), digital marketing, and website management including SEO and data migration.
SR BRAND STRATEGY MANAGER
GOZOOP PVT LTD
Crafted positioning and communication strategy for brands like Dell, BookMyShow, Tata Steel, and Air India. Managed copywriting and video production for various digital channels. Achieved a 75% closure rate for new business pitches, onboarding 17 new brands.
SR ACCOUNT MANAGER
DIGITAL REFRESH NETWORKS
Managed the digital marketing portfolio for BMW Motorrad, achieving 7000+ pre-registrations for the 310 Bike Launch. Increased MQLs for Livpure by approximately 4x through social media and media strategies.
BRAND ACCOUNT MANAGER
WUNDERMAN THOMPSON
Developed communication strategies for multiple brands across websites, e-commerce portals, and social media. Conducted extensive competitive research for HSBC regarding consumer journeys and brand messaging.
Education
Wilson College, Mumbai
Bachelor in Mass Media and Communication
Mass Media and Communication