Samrudhi Madgaonkar

Implementing innovative digital marketing strategies via meta, Google, email, SMS, and parallel campaigns, resulting in increased new customer acquisition and improved retention. Conducting marketing spend optimization, analyzing data to enhance campaign performance and drive business growth. Manage team of executives to ensure smooth business operations that includes Web Ops, Content & Design Creatives delivery, Campaign Execution, etc. Highlights: Led revenue growth of DTC websites from 0-1 and manage P&L for D2C platforms for Faces Canada, Good Vibes and Carmesi, achieving 6x revenue growth in 3 years and securing EBITA profitability by optimizing digital ad spend and reducing operational costs by 12%. Boosted essential performance metrics (ROAS, CAC, CTR, CR, AOV, CLV) through the implementation of data-driven digital marketing strategies. Maintained a healthy Revenue vs Spend ratio, by closely monitoring and adjusting ad budgets and channel allocations, while ensuring a ~10% increase in profit margins year-on-year. Identified opportunities to grow customer acquisition by 30% through various digital channels & Affiliate partnerships, and optimize existing customer cohorts improving repeat purchase rates by 18%. Strategized with the internal stakeholders on optimizing pricing tiers for growth. Boosted conversion rates by 15% through A/B testing and optimizing landing pages, micro-copy, and checkout flows, resulting in a more seamless user experience and reduced bounce rates. Designed sale/offer strategy that increased AOV by 23% by implementing targeted cross-sell and up-sell strategies combining discounted bundles and personalized product recommendations.

Utilized customer feedback to refine services and augment retention rates. Engaged with customers to stimulate repeat purchases and cultivate enduring brand loyalty.

Orchestrated the establishment and management of the Customer Experience Department to enhance the overall customer Loyalty and increase customer retention. Proactively interacted with customers on social media platforms, managed online brand reputation and nurturing growth.